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Director of Demand Generation

1 month ago


San Francisco, California, United States oilandgas Full time

pbAboutInstabug:/bInstabugisaleadingplatformformobiledevelopersthatprovidescomprehensivebugandcrashreporting,in-appfeedback,andusersurveys.Ourmissionistoempowermobileteamstocreatethebestappexperiencespossiblebyprovidingreal-timeinsightsandtoolstooptimizeappperformanceanduserengagement./ppbPositionOverview:/bInstabugseeksahighlymotivatedandexperiencedDirectorofDemandGenerationtoownourpipelinedevelopmentthroughstrategicplanningandtacticalexecutiononourinboundchannel.Thisrolewillbecriticalindrivingpipelinegrowthandrevenuebydevelopingandexecutingcomprehensivedemand-generationprograms./ppbKeyResponsibilities:/b/pullibInboundPipelineDevelopment:/bLeadandmanagethestrategyandexecutionofinbounddemandgenerationeffortstoensurearobustandconsistentpipelineofhigh-qualityleadsandmeetings./lilibTacticalExecution:/bDesign,execute,andoptimizemulti-channeldemandgenerationcampaigns,includingemailmarketing,socialmedia,webinars,andpaidadvertising./lilibCampaignManagement:/bDevelopandmanageprogramstogenerateandnurtureleadsthroughvariouschannels,ensuringasteadyflowofqualifiedmeetingsandopportunitiesforthesalesteam./lilibAccount-BasedMarketing(ABM):/bDevelopandexecutetargetedABMstrategiestoengagekeyaccountsanddrivedeeperrelationships,collaboratingcloselywiththesalesteamtoalignontargetaccountsandpersonalizemarketingefforts./lilibDemandBudgetOwnership:/bOwntheoveralldemandgenerationbudget,ensuringefficientallocationofresourcestomaximizeROIandachieverevenuegrowthtargets./lilibCollaboration:/bWorkcloselywithsales,productmarketing,andcontentteamstoensurealignmentonmessaging,targetaudiences,andcampaigngoals./lilibAnalyticsandReporting:/bAnalyzecampaignperformancedatatoidentifytrends,insights,andareasforimprovement./li/ulpbRequirements:/b/pullibEducation:/bBachelor'sdegreeinMarketing,Business,orarelatedfield;MBAorequivalentadvanceddegreepreferred./lilibExperience:/bMinimumof5-7yearsofexperienceindemandgeneration,orrelatedroles,preferablywithinthetechorSaaSindustry./lilibLeadership:/bProvenexperiencehiring,leading,andmanaginghigh-performingDGteams./li/ul