Director of ABM and Demand Marketing

4 days ago

San Francisco, California, United States Truework Full time

About the Role

We are seeking a highly skilled and experienced Senior Director of ABM & Demand Marketing to join our team at Truework. As a key member of our marketing organization, you will be responsible for designing, building, and executing programs that create connection opportunities and drive demand to our business.

Key Responsibilities

  • Collaborate with Sales and Marketing to create and gain consensus for cross-portfolio GTM plans inclusive of partner marketing initiatives.
  • Work cross-functionally to ensure that there are always clear targets, audiences, personas, and messaging/value frameworks to support demand generation and demand capture programs.
  • Develop and execute a comprehensive, data-driven demand generation strategy to drive new business and expand the existing customer base, inclusive of demand capture and ABM strategies in a way that optimizes meeting and exceeding our goals.
  • Define and manage the program tactics (digital marketing, email, field marketing, affiliate/advocate marketing, events), budgets, and performance targets.
  • Build and maintain comprehensive and accurate account profiles and contact data that is aligned with joint marketing and sales audiences, personas, and GTM goals.
  • Continuously optimize performance. Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.
  • Own the end-to-end execution, measurement, and reporting on PLG and ABM programs.
  • Work closely with RevOps to develop and refine attribution models and recurring reports and dashboards.
  • Communicate program results to cross-functional stakeholders.

Requirements

  • 7+ years of work experience in demand generation, digital marketing, growth marketing, and account-based marketing (ABM) roles, with proven success in conceiving and executing on account-based marketing programs and campaigns.
  • Deep expertise in Hubspot marketing automation, including creating email blasts, drip campaigns, forms, landing pages, lists, workflows, reports, and dashboards.
  • In addition to Hubspot, 5+ years of hands-on experience with Google Adwords, Google Analytics, Google Tag Manager, LinkedIn Ads, Salesforce, 6Sense, or others.
  • Self-starter with the ability to thrive in a fast-paced environment.
  • Ability to coordinate among multiple teams across the organization and be a team player.
  • Data-driven with strong business acumen.
  • Deep understanding of personas and the buyer's journey.
  • Creative and resourceful.
  • Able to balance strategic planning with day-to-day execution.

What We Offer

We offer a competitive salary range of $175,000 - $230,000 for candidates based at our HQ in San Francisco. Final offer amounts are determined by multiple factors including candidate expertise and may vary from the amounts listed above.

About Truework

Truework is a mission-driven company that is committed to creating trust in every financial transaction. We are proud to be an Affirmative Action, Equal Opportunity Employer and do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic.

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