Gaming Marketing Strategist

4 weeks ago


Irvine, California, United States Razer Full time

Razer is seeking a talented Gaming Marketing Strategist to join our global team. As a key member of our marketing department, you will be responsible for identifying, building, and maintaining relationships with industry partners, influencers, and content creators within the gaming and lifestyle industries.

Key Responsibilities:

  • Manage communications and relationships between potential partners, agencies, and influencers with internal stakeholders to create opportunities for brand building, social growth, and fan engagement.
  • Negotiate and maintain influencer partnership contracts and manage deliverables and payments.
  • Scout and manage influencers and talent to meet Razer's marketing needs.
  • Develop and execute regional and global engaging content across multiple social media channels, including events coverage.
  • Represent Razer at events and tradeshows, engaging with fans and partners.
  • Analyze metrics from influencer media campaigns to optimize future campaigns.

Requirements:

  • 2-3 years' experience in influencer marketing and talent management.
  • 1+ years of business development and partnerships experience (preferred).
  • Great communication and influence skills, as well as experience in negotiating contracts.
  • Understanding of social media best practices, relevant industry trends, online marketing, and engagement techniques.
  • Experience in the use of social media management and analytical tools/software and editorial content calendaring.

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