Digital Marketing Strategist

4 weeks ago


Irvine, California, United States Razer Full time

Revolutionize the Way the World Games

Razer is a global leader in gaming technology, and we're looking for a talented Digital Marketing Specialist to join our team. As a key member of our marketing team, you will play a critical role in driving our regional performance marketing channel by developing demand generation programs, executing marketing campaigns, and providing analytics and process improvements.

Key Responsibilities:

  • Own and direct full-funnel planning and execution, targeting strategies, and performance of all paid digital marketing platforms across digital platforms for the North America region.
  • Execute key regional campaigns, closely collaborating with the North America sales and business units to support the regional business goals.
  • Ownership of campaign performance, KPIs, and reporting with the goal of driving marketing efficiencies and effectiveness with ongoing optimizations.
  • Provide inputs on the regional digital customer journey, touchpoint, and content mapping for paid media activation.
  • Drive digital marketing experimentation, A/B testing, and innovation.
  • Closely collaborate with global digital strategy and insights team to deploy business unit-aligned strategic plans, insights, and analytics and delivery of defined KPIs.
  • Media planning including advertising budget planning and budget maintenance.
  • Regular reporting of advertising plans and performance to various stakeholders.
  • Act as the day-to-day agency lead for paid media, including setting agency targets, evaluating performance, and supervision of the agency activities.
  • Work with global digital marketing team for inputs into the global joint business plans with key media partners.
  • Asset conception and request for all digital marketing channels, including banners, videos, text ads, dynamic ads, and more.
  • Evolving all ongoing paid marketing channels to improve the overall strategy, tactics, and performance.

Requirements:

  • Bachelor's degree or equivalent experience.
  • Minimum 7+ years of work experience within digital marketing and good understanding of digital media.
  • Practical experience in placing Search Ads, Social Ads, Display Ads, Programmatic Ads.
  • Experience with DV360 and other Google Stacks.
  • Experience in media planning and execution on an international/global level.
  • Experience within ecommerce metrics and KPIs.
  • Analytical skills to interpret and present data to high-level stakeholders.
  • Interpersonal skills to collaborate with global stakeholders.
  • Time management skills to take on multiple tasks and meet deadlines.
  • Team-oriented, ability to work in a matrix organization, effectively and autonomously.

Salary Range: $76,880.00 - $128,133.00

Disclaimer: Exact compensation may vary based on skills, experience, and location.



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