Digital Marketing Strategist
4 weeks ago
Revolutionize the Way the World Games
Razer is a global leader in gaming technology, and we're looking for a talented Digital Marketing Specialist to join our team. As a key member of our marketing team, you will play a critical role in driving our regional performance marketing channel by developing demand generation programs, executing marketing campaigns, and providing analytics and process improvements.
Key Responsibilities:
- Own and direct full-funnel planning and execution, targeting strategies, and performance of all paid digital marketing platforms across digital platforms for the North America region.
- Execute key regional campaigns, closely collaborating with the North America sales and business units to support the regional business goals.
- Ownership of campaign performance, KPIs, and reporting with the goal of driving marketing efficiencies and effectiveness with ongoing optimizations.
- Provide inputs on the regional digital customer journey, touchpoint, and content mapping for paid media activation.
- Drive digital marketing experimentation, A/B testing, and innovation.
- Closely collaborate with global digital strategy and insights team to deploy business unit-aligned strategic plans, insights, and analytics and delivery of defined KPIs.
- Media planning including advertising budget planning and budget maintenance.
- Regular reporting of advertising plans and performance to various stakeholders.
- Act as the day-to-day agency lead for paid media, including setting agency targets, evaluating performance, and supervision of the agency activities.
- Work with global digital marketing team for inputs into the global joint business plans with key media partners.
- Asset conception and request for all digital marketing channels, including banners, videos, text ads, dynamic ads, and more.
- Evolving all ongoing paid marketing channels to improve the overall strategy, tactics, and performance.
Requirements:
- Bachelor's degree or equivalent experience.
- Minimum 7+ years of work experience within digital marketing and good understanding of digital media.
- Practical experience in placing Search Ads, Social Ads, Display Ads, Programmatic Ads.
- Experience with DV360 and other Google Stacks.
- Experience in media planning and execution on an international/global level.
- Experience within ecommerce metrics and KPIs.
- Analytical skills to interpret and present data to high-level stakeholders.
- Interpersonal skills to collaborate with global stakeholders.
- Time management skills to take on multiple tasks and meet deadlines.
- Team-oriented, ability to work in a matrix organization, effectively and autonomously.
Salary Range: $76,880.00 - $128,133.00
Disclaimer: Exact compensation may vary based on skills, experience, and location.
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