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Data Researcher

1 month ago

Irvine, California, United States SEGA OF AMERICA INC Full time

Are you passionate about the gaming industry and eager to drive data-driven decision-making processes? As a Researcher at SEGA OF AMERICA INC, you will play a pivotal role in conducting various research activities, including Research Design, Market Research, User Experience Research, and Managing External Research Partners.

Your expertise in the gaming industry will be critical as you independently manage full-service research programs and ensure that the results are actioned upon by global stakeholders, including those in Japan.

Research Design:

Develop and implement effective research methodologies tailored to the video game industry and its unique challenges. Plan consumer research projects that uncover valuable insights into gaming trends, player behavior, and preferences. Identify key research objectives and strategies to address business challenges specific to console and PC gaming.

Market Research:

Conduct comprehensive market research to identify emerging trends, competitor analysis, and growth opportunities within the gaming market. Analyze market data to provide insights that inform marketing and product strategies for console and PC games. Collaborate with cross-functional teams to understand business needs and align research efforts accordingly.

Data Analysis and Reporting:

Utilize survey software tools, such as Alchemer and Qualtrics, to design and conduct gaming-specific surveys. Leverage statistical software packages like SPSS to independently run complex analyses on gaming-related data sets. Synthesize data from multiple sources to create compelling reports that provide valuable insights for game development and marketing teams.

Create visually engaging reports in PowerPoint that effectively communicate research findings to stakeholders. Effectively communicate research findings and insights to stakeholders from diverse cultural backgrounds, including those in Japan. Collaborate with global teams to ensure research efforts are relevant and resonate across different regions and gaming communities.

Proficiency in programming surveys and using survey software tools such as Alchemer and Qualtrics for gaming-focused research. Expertise in statistical software packages like SPSS or R for in-depth data analysis. Ability to independently run complex statistical analyses.

Excellent analytical skills to synthesize data from various sources and derive actionable insights for game development and marketing strategies. Outstanding cross-cultural communication skills to effectively interact with global teams and diverse gaming communities. Ability to champion for audiences and push for high-quality results and decision-making. Excellent presentation skills and the ability to make people excited about data and recommendations.