Digital Content Strategist
3 weeks ago
At Fox Racing, we're looking for a Digital Content Strategist to join our Adventure Sports platform. As a key member of our team, you'll play a strategic role in establishing standardized processes and managing resources to ensure efficient direct digital initiatives.
You'll lead a high-performing team in developing and executing a comprehensive digital content strategy that elevates brand visibility and drives growth for our Adventure Sports brands.
Key responsibilities include:
- Developing and leading the execution of a data-driven content strategy that aligns with brand goals and optimizes SEO, engagement, and customer acquisition.
- Managing a team of content creators, assigning projects, providing coaching, and ensuring high-quality content output across websites and Amazon platform.
- Collaborating with marketing, product, sales, and merchandising teams to ensure brand consistency and optimize digital platforms and channels.
- Identifying opportunities for improvement and leading efforts to streamline content creation processes.
Requirements include:
- Bachelor's degree in Business, Retail Management, Marketing, Ecommerce, or a related field of study.
- ~5+ years in experience with a focus on content marketing preferred.
- 3 years management experience of an ecommerce or digital content team.
We're looking for someone with a solid understanding of web metrics, digital analytics, and the ability to generate, analyze, and interpret data. If you're a motivated and results-driven individual with a passion for content marketing, we'd love to hear from you.
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