Marketing Director

1 month ago


DeLand FL USA, United States Kingspan Group Full time
Marketing Manager Job Description

Kingspan Group, a global leader in sustainable building products, is seeking a Marketing Manager to join our team in Deland, FL. As a key member of our marketing team, you will be responsible for executing the marketing strategy and managing marketing activities across our product lines.

Key Responsibilities:
  • Develop and execute marketing plans for our product sectors, including customer acquisition strategies, communication strategies, and lead generation strategies.
  • Promote our products and solutions through PR, advertising, and direct marketing both online and offline.
  • Manage agency and partner relationships on a day-to-day basis.
  • Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
  • Design and deliver marketing collateral for our sales teams and the marketplace.
  • Apply product marketing compliance requirements as detailed in our Marketing Integrity Manual.
  • Coordinate suitable events such as tradeshows, roadshows, and webinars.
  • Manage customer events and promote our company in the best possible way.
  • Provide continuous support to our sales and technical teams to improve the stakeholder's experience.
  • Use CRM to manage leads and improve engagement.
  • Collaborate with management to develop, plan, and manage the marketing budget, including resource allocation decisions.
  • Measure the performance, efficiency, and effectiveness of campaign spend as it relates to lead generation.
  • Conduct data analytics to measure effectiveness and evaluate opportunities to optimize activities.
Requirements:
  • Bachelor's degree in marketing or a related discipline.
  • 10+ years of relevant marketing program execution experience.
  • Understanding of the construction industry and building materials is highly preferred.
  • Experience in working with advertising, creative, and/or media agencies.
  • Proven leadership abilities with a demonstrated potential to manage people.
Benefits:
  • Comprehensive benefits package including 401k with company match, medical, dental, vision, identity theft protection, critical illness, accident, hospital indemnity, pregnancy and parental leave, fitness reimbursement, educational assistance, life, AD&D, short- and long-term disability, and life assistance program.

We are an equal opportunity employer and welcome applications from diverse candidates.


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