Marketing Director

4 weeks ago

Tampa FL USA, United States Citigroup Inc Full time
Job Title: Marketing Lead

Join Citigroup Inc. as a Marketing Lead and take on a strategic role that drives business growth and excellence. As a key member of the Enterprise Excellence team, you will be responsible for developing and executing marketing plans that showcase the company's product suite and drive results.

Key Responsibilities:
  • Develop and own the annual marketing plan, creating best-in-class marketing communications that drive action and produce results.
  • Create dynamic materials, including reference guides and FAQs, to showcase the EE product suite.
  • Analyze materials heatmap and KPI data to identify trends, patterns, and areas for improvement, generating actionable insights and recommendations to drive strategic decision-making.
  • Partner with internal teams to ensure marketing campaigns are designed and executed flawlessly to meet business goals.
  • Lead the development of a comprehensive agenda that supports business goals and priorities, working closely with stakeholders to understand their analytical needs and requirements.
  • Partner with EE leadership and businesses to assess the feasibility and potential impact of proposed initiatives.
  • Serve as a primary day-to-day contact with internal cross-functional teams, challenging the status quo and driving innovation.
  • Partner with cross-functional teams in EE to assess performance, optimize, and share learnings.
  • Ensure all marketing campaigns adhere to all legal, compliance, and control requirements, and documentation is properly maintained.
  • Create insightful reports and presentations to communicate findings and recommendations to stakeholders at all levels.
Qualifications:
  • Seasoned digital, marketing, and analytics professional with a demonstrated ability to develop a vision, drive, and manage the execution of that vision, and deliver top-tier results.
  • 6+ years of experience in financial services or fintech leading strategy and execution, with demonstrable and measurable results.
  • Understanding of Enterprise Excellence product suite, passion around emerging technologies, and how they will change consumer experiences.
  • Demonstrated, multi-year experience in an agile, digital product roadmap design, data-driven personalization, digital marketing, and collaboration with and/or direct engineering experience.
  • Demonstrated sound business judgment, analytical acumen, consumer-centric mindset, and communication skills.
  • Experience in delivery of large, complex projects/programs of diverse size in a cross-functional environment.
  • Ability to plan and manage a multi-workstream program from inception to delivery, providing support, direction, or technical expertise to the project team across multiple disciplines and geographies.
  • Ability to define scope, timelines, and budgets in a clear, concise language in writing and verbally, able to report on issues, risks, progress, timelines, etc., accurately and summarize effectively offering analysis, options, and credible solutions.
  • Ability to handle multiple priorities, work independently, think laterally, and manage multiple issues under the pressure of conflicting constraints and limited resources, perform, and articulate cost/benefit/risk analysis.
  • Experience in content creation and strong communications (written, verbal, and interpersonal) skills, including tact, diplomacy, and ability to influence senior executives.
  • Excellent organizational and project management skills.
  • A team player who will implement initiatives effectively, model curiosity, resilience, and empathy, and motivate others to perform their tasks.
  • Language and writing skills: Fluency in English is required.
Education:
  • Bachelor's degree required in Business, Marketing, or a related field; Master's degree preferred.
  • Proficiency in Microsoft Office Suite required, proficiency in Adobe suite preferred.

Able to own and drive own role with support from direct manager and teammates.

Job Family Group: Project and Program Management

Job Family: Program Management

Time Type: Full time

Primary Location: Tampa, Florida, United States

Primary Location Full Time Salary Range: $103,155,880.00

In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit Available offerings may vary by jurisdiction, job level, and date of hire.

Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries (Citi) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity, review Accessibility at Citi .

View the EEO is the Law poster. View the EEO is the Law Supplement .

View the EEO Policy Statement .

View the Pay Transparency Posting .

Citi is an equal opportunity and affirmative action employer.

Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

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