Digital Marketing Director

24 hours ago


Staten Island, New York, United States Scandinavian Tobacco Group Full time
About Us

Scandinavian Tobacco Group is a leading manufacturer of premium handmade cigars in the world. We are seeking a highly skilled and innovative Director of Social & Experiential Marketing to join our team in the Richmond, VA office.

About the Role

The Director of Social & Experiential Marketing will oversee all social & digital marketing initiatives and experiential marketing projects. This role requires a strategic thinker with a proven track record in both digital and experiential marketing to enhance brand presence, engage with our target audience, and drive business growth.

Digital Focused Responsibilities
  • Develop and execute comprehensive digital marketing strategies to achieve business goals.
  • Oversee all digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing across all our brands and O&O properties.
  • Manage the creation and optimization of digital content, ensuring it aligns with brand voice and objectives.
  • Analyze and report on digital marketing performance metrics to measure effectiveness and ROI.
  • Lead the development and execution of paid digital advertising campaigns, including display, partnerships, influencer, content and PR.
  • Collaborate with agency of record to produce engaging and innovative digital assets.
  • Implement and manage marketing automation tools and CRM systems to streamline processes and enhance customer engagement.
  • Ensure website design and content are optimized for search engines and user experience.
  • Stay up to date with the latest digital marketing trends and technologies to keep the company at the forefront of industry developments.
Experiential Focused Responsibilities
  • Conceptualize and execute experiential marketing campaigns that create memorable brand experiences.
  • Plan and manage large-scale events, pop-ups, activations, and other experiential initiatives.
  • Develop partnerships with external vendors, agencies, and influencers to enhance experiential campaigns.
  • Coordinate with internal teams, including sales, PR, and product, to ensure cohesive brand messaging across all touchpoints.
  • Oversee the production and logistics of experiential events, ensuring they are delivered on time and within budget.
  • Analyze and report on the success of experiential campaigns, including engagement, attendance, and overall impact on brand perception.
  • Innovate new ways to engage with consumers through experiential marketing, leveraging emerging technologies and trends to capture data and establish long-term relationships with customers.
  • Manage the experiential team and budget, ensuring efficient allocation of resources.
  • Foster a strong connection between brand, digital and experiential efforts to create an integrated marketing approach.
Qualifications
  • Bachelor's degree in marketing, communications, business, or a related field. MBA preferred.
  • Minimum of 8 years of experience in digital marketing, experiential marketing, or a related field.
  • Proven experience in leading successful digital marketing campaigns and experiential projects.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent project management skills with the ability to multitask and manage multiple projects simultaneously.
  • Exceptional communication and interpersonal skills.
  • Creative thinker with a passion for innovation and staying ahead of industry trends.
  • Proficient in digital marketing tools and platforms, such as Google Analytics, SEO tools, marketing automation software, and social media management tools.
  • Ability to travel as needed for experiential events and activations.
What's in the Offer
  • Comprehensive health care, vision & dental plan.
  • Flexible spending account.
  • Disability plans.
  • Basic & supplemental life insurance.
  • Additional supplemental benefits.
  • Paid vacation, paid time off (PTO) days, holidays.
  • 401(k) retirement saving plan including a generous company match.


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