Director of Marketing- Deucravacitinib Patient Channel Leader
4 weeks ago
Bristol Myers Squibb is a leading pharmaceutical company dedicated to transforming patients' lives through science. We are seeking a highly skilled and experienced Director of Patient Marketing to lead our Deucravacitinib Patient Channel team.
About the RoleThis is a unique opportunity to join a dynamic team and contribute to the development and execution of patient marketing strategies for Deucravacitinib, a first-in-class, selective TYK2 inhibitor. As a Director of Patient Marketing, you will be responsible for shaping and driving insights-based brand strategy to lead Direct to Consumer and Patient Marketing for SOTYKTU in plaque psoriasis (PsO) and Psoriatic Arthritis (PsA).
Key Responsibilities- Develop and execute patient marketing plans to accelerate SOTYKTU growth in a hyper-competitive category
- Lead the early strategic framework and go-to-market plan for SOTYKTU in Psoriatic Arthritis for patient marketing
- Collaborate with cross-functional leaders to ensure robust strategic planning and strong execution
- Lead a team of direct reports and develop talent to drive business results
- Partner with Patient AOR to provide clear expectations, guidance, and feedback to agency
- 8+ years of pharmaceutical experience with a minimum of 5 years of marketing experience
- Previous patient marketing experience in a competitive environment
- Understanding of the dermatology and rheumatology marketplace
- Proven record of leading and being the champion of commercial strategy
- Ability to identify commercial gaps and engage necessary stakeholders
Bristol Myers Squibb offers a competitive compensation package, comprehensive benefits, and opportunities for professional growth and development. We are committed to creating a diverse and inclusive work environment that fosters innovation and collaboration.
Join us in our mission to transform patients' lives through science and become a part of a talented team that is shaping the future of healthcare.
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