Director of Marketing- Deucravacitinib Patient Channel Leader

4 weeks ago


Princeton, New Jersey, United States Bristol-Myers Squibb Company Full time
Transforming Patients' Lives through Science

Bristol Myers Squibb is a leading pharmaceutical company dedicated to transforming patients' lives through science. We are seeking a highly skilled and experienced Director of Patient Marketing to lead our Deucravacitinib Patient Channel team.

About the Role

This is a unique opportunity to join a dynamic team and contribute to the development and execution of patient marketing strategies for Deucravacitinib, a first-in-class, selective TYK2 inhibitor. As a Director of Patient Marketing, you will be responsible for shaping and driving insights-based brand strategy to lead Direct to Consumer and Patient Marketing for SOTYKTU in plaque psoriasis (PsO) and Psoriatic Arthritis (PsA).

Key Responsibilities
  • Develop and execute patient marketing plans to accelerate SOTYKTU growth in a hyper-competitive category
  • Lead the early strategic framework and go-to-market plan for SOTYKTU in Psoriatic Arthritis for patient marketing
  • Collaborate with cross-functional leaders to ensure robust strategic planning and strong execution
  • Lead a team of direct reports and develop talent to drive business results
  • Partner with Patient AOR to provide clear expectations, guidance, and feedback to agency
Requirements
  • 8+ years of pharmaceutical experience with a minimum of 5 years of marketing experience
  • Previous patient marketing experience in a competitive environment
  • Understanding of the dermatology and rheumatology marketplace
  • Proven record of leading and being the champion of commercial strategy
  • Ability to identify commercial gaps and engage necessary stakeholders
What We Offer

Bristol Myers Squibb offers a competitive compensation package, comprehensive benefits, and opportunities for professional growth and development. We are committed to creating a diverse and inclusive work environment that fosters innovation and collaboration.

Join us in our mission to transform patients' lives through science and become a part of a talented team that is shaping the future of healthcare.



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