Marketing Director, Consumer Engagement

2 days ago

Princeton, New Jersey, United States Otsuka Pharmaceutical Co., Ltd. Full time
Job Description

Otsuka Pharmaceutical Company is a global healthcare leader dedicated to creating innovative products that improve human health and well-being. We are seeking a highly skilled and experienced marketing professional to join our team as an Associate Director, Consumer Marketing.

Key Responsibilities
  • Develop and execute comprehensive marketing strategies to drive consumer engagement and brand awareness.
  • Collaborate with cross-functional teams to launch new products and services, ensuring seamless execution and timely delivery.
  • Manage and represent the brand on internal and external functional groups, driving project completion and budget adherence.
  • Play a lead role in developing and executing tactical plans, managing external agencies and extended team members to ensure alignment with Consumer brand strategy.
  • Coordinate and participate in brand planning processes, market research activities, and patient engagement strategies.
  • Act as a champion for innovation, driving the creation of direct-to-patient tactics and exceptional creative and patient-first messaging and language strategies.
  • Employ a design-thinking methodology to ensure the best patient experience, adopting an omnichannel engagement approach in the selection of channels and promo mix.
  • Establish a feedback loop to continuously monitor performance, allowing for optimization of promotional mix and quick pivots when necessary.
Requirements
  • Bachelor's Degree in Marketing or related business discipline.
  • Minimum of 6 years working within a bio/pharma company focused on marketing.
  • Experience working with Patient Support teams to design and deploy white-glove Patient Services Programs.
  • Experience in translating patient insights into impactful consumer promotional tactics.
  • Proven track record of launching rare disease brands with specific marketing responsibilities for consumer/patient.
  • Strong grasp of marketing and engagement concepts, including Human Centered Design, Design Thinking, Omnichannel, and Patient Journey Mapping.
  • Proven track record of executing fully integrated digital campaigns for patients.
  • Strong leadership and emotional intelligence skills, capable of working through ambiguity and thriving in a fast, high-pressure environment.
  • Proven advanced analytical skills, project management, and financial acumen skills.
  • Experience in nephrology and/or highly competitive therapeutic rare disease areas.
  • Previous experience working in patient services or biotech sales.
  • Market research, business intelligence skills, a plus.
  • Strong knowledge of marketing technologies: Salesforce Marketing Cloud, Acquia/Drupal CMS, Snowflake, Veeva Vault for Digital Asset Management (DAM).
Benefits
  • Comprehensive medical, dental, vision, and prescription drug coverage.
  • Company-provided Basic Life, AD&D, Short-term and Long-term Disability insurance.
  • Tuition reimbursement.
  • 401(k) match.
  • PTO allotment each calendar year, paid holidays, and paid leave programs, as well as other company-provided benefits.
Competencies
  • Accountability for Results: Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
  • Strategic Thinking & Problem Solving: Make decisions considering the long-term impact to customers, patients, employees, and the business.
  • Patient & Customer Centricity: Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
  • Impactful Communication: Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
  • Respectful Collaboration: Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals.
  • Empowered Development: Play an active role in professional development as a business imperative.

  • Associate Director, Consumer Marketing

    15 hours ago

    Princeton, New Jersey, United States Otsuka Pharmaceutical Co., Ltd. Full time

    Job Title: Associate Director, Consumer MarketingOtsuka Pharmaceutical Company is a global healthcare leader with a commitment to creating innovative products that improve people's lives. We are seeking an experienced Associate Director, Consumer Marketing to join our Rare Renal team.Key Responsibilities:Develop and execute integrated marketing strategies to...

  • Regional Market Director

    8 hours ago

    Princeton, New Jersey, United States Solvay Full time

    About the RoleWe are seeking a highly skilled Regional Market Director to lead our NAM regional sales team for Novecare. As a key member of our commercial team, you will be responsible for driving business growth and delivering commercial results in terms of volume, revenue, and contribution margin.Key ResponsibilitiesDevelop and execute the Novecare Value...

  • Executive Director, Marketing

    3 weeks ago

    Princeton, New Jersey, United States Bristol-Myers Squibb Company Full time

    Transforming Patients' Lives through ScienceBristol-Myers Squibb is a leading biopharmaceutical company dedicated to discovering, developing, and delivering innovative medicines that transform patients' lives. We are seeking a highly skilled and experienced Executive Director, Marketing to join our team.About the RoleThe Executive Director, Marketing will...

  • Marketing Director

    1 day ago

    Princeton, New Jersey, United States Sun Pharmaceutical Industries, Inc. Full time

    Job Title: Associate Director, Biologics MarketingJoin Sun Pharmaceutical Industries, Inc. as an Associate Director, Biologics Marketing and take on a leadership role in driving the success of our biologics marketing team.About the Role:We are seeking a highly motivated and resourceful individual with solid marketing acumen and leadership behaviors to...

  • Marketing Director for Ophthalmology

    1 day ago

    Princeton, New Jersey, United States ANI Pharmaceuticals, Inc. Full time

    About UsWelcome to ANI Pharmaceuticals, where we are dedicated to enhancing the lives of patients through the development and distribution of high-quality pharmaceutical products.We have a diverse portfolio of generic and branded pharmaceuticals, making us a trusted partner for healthcare providers, pharmacists, and patients alike.Our products are available...

  • Executive Director, Marketing

    4 weeks ago

    Princeton, New Jersey, United States Bristol-Myers Squibb Company Full time

    Transforming Patients' Lives through ScienceBristol-Myers Squibb is a leading biopharmaceutical company dedicated to discovering, developing, and delivering innovative medicines that transform patients' lives. We are seeking an exceptional Executive Director, Marketing to join our team and drive our marketing strategy forward.About the RoleThis is a unique...

  • Marketing Director

    4 weeks ago

    Princeton, New Jersey, United States National Guard Employment Network Full time

    Job Title: Director of MarketingAt National Guard Employment Network, we're seeking a seasoned marketing professional to lead our patient marketing efforts for SOTYKTU in plaque psoriasis and psoriatic arthritis. As Director of Marketing, you'll be responsible for shaping and driving insights-based brand strategy to drive commercial success.Key...

  • Marketing Director, Biologics

    1 day ago

    Princeton, New Jersey, United States Sun Pharmaceutical Industries Inc. Full time

    Job Title: Associate Director, MarketingAbout the Role:The Associate Director of Marketing is a key leadership position responsible for developing and executing marketing strategies to drive business growth and brand awareness. This role requires a highly motivated and resourceful individual with solid marketing acumen and leadership behaviors necessary to...

  • Client Engagement Coordinator

    4 weeks ago

    Princeton, New Jersey, United States Lingraphica Full time

    Job DescriptionLingraphica is a mission-driven organization that provides innovative speech-generating devices to improve communication, speech, and quality of life for individuals with communication impairments. We seek a highly motivated and customer-focused individual to join our team as a Client Engagement Coordinator.Key ResponsibilitiesAct as the...

  • Director, US HCP Marketing, Eliquis

    2 weeks ago

    Princeton, New Jersey, United States Bristol-Myers Squibb Full time

    Transforming Patients' Lives through ScienceBristol-Myers Squibb is a leading pharmaceutical company dedicated to discovering, developing, and delivering innovative medicines that help patients with serious diseases. We are seeking a highly skilled and motivated Director, US HCP Marketing, Eliquis to join our team.About the RoleThis is a unique opportunity...

  • Senior Product Manager, Consumer Solutions

    1 month ago

    Princeton, New Jersey, United States EnterGain Full time

    Job Title: Senior Product Manager, Consumer SolutionsWe are seeking an experienced Senior Product Manager to lead our consumer solutions team. The ideal candidate will have a strong understanding of product life-cycle management, including phase-in/phase-out and portfolio optimization.Key Responsibilities:Oversee product life-cycle, including...

  • Fragrance Development Director

    2 weeks ago

    Princeton, New Jersey, United States dsm-firmenich Full time

    About the RoleWe are seeking a highly skilled Fragrance Development Director to join our team at dsm-firmenich. As a key member of our fragrance development team, you will be responsible for creating innovative and captivating fragrances that drive business growth and success.Key ResponsibilitiesDevelop winning fragrances for mutual success of DSM-Firmenich...

  • Marketing Director

    13 hours ago

    Princeton, New Jersey, United States Sun Pharmaceutical Industries, Inc. Full time

    Associate Director, Biologics MarketingThe ideal candidate for this role will be a highly motivated and resourceful individual with solid marketing acumen and leadership behaviors necessary to deliver brand strategic imperatives. This includes demonstrated success in health care professional (HCP) and patient marketing within...

  • Senior Director, US Marketing, RSV

    2 days ago

    Princeton, New Jersey, United States BioSpace, Inc. Full time

    About the RoleWe are seeking a highly skilled and experienced Senior Director, US Marketing, RSV to join our team. As a key member of our marketing team, you will be responsible for developing and executing multi-channel brand strategies and plans for RSV in the United States market.Key ResponsibilitiesDevelop comprehensive annual brand plans for the US that...

  • Senior Director, US Marketing, RSV

    2 days ago

    Princeton, New Jersey, United States Moderna Full time

    About the RoleModerna is seeking a seasoned marketing professional to lead our RSV marketing efforts in the US. As a Senior Director, US Marketing, RSV, you will be responsible for developing and executing multi-channel brand strategies and plans to drive commercial success.Key ResponsibilitiesDevelop comprehensive annual brand plans for the US market,...

  • Director of Patient Marketing

    2 days ago

    Princeton, New Jersey, United States Bristol-Myers Squibb Company Full time

    Transforming Patients' Lives through ScienceBristol-Myers Squibb is a leading pharmaceutical company dedicated to transforming patients' lives through science. We are seeking a highly skilled and experienced Director of Patient Marketing to join our team.About the RoleThe Director of Patient Marketing will be responsible for leading the development and...

  • Director of Patient Marketing

    3 weeks ago

    Princeton, New Jersey, United States Ascendis Pharma Full time

    Job Title: Director of Patient MarketingAt Ascendis Pharma, we are committed to making a meaningful difference in patients' lives. We strive to make business decisions that prioritize patient needs and work tirelessly to realize the benefits of our products for our patients.We are driven by patients, science, and data. Our team is dedicated to being curious...

  • Client Engagement Coordinator

    3 weeks ago

    Princeton, New Jersey, United States Lingraphica Full time

    Job DescriptionLingraphica is a mission-driven organization that provides innovative speech-generating devices to improve communication, speech, and quality of life for individuals with communication impairments. We seek a highly motivated and customer-focused individual to join our team as a Client Engagement Coordinator.Key Responsibilities:Provide...

  • Executive Director of Marketing Excellence

    3 weeks ago

    Princeton, New Jersey, United States National Guard Employment Network Full time

    Transforming Patients' Lives through ScienceBristol Myers Squibb is a leading biopharmaceutical company that is dedicated to transforming patients' lives through science. We are seeking a highly skilled and experienced Executive Director of Marketing Excellence to join our team.About the RoleThe Executive Director of Marketing Excellence will be responsible...

  • Global Marketing Director

    4 weeks ago

    Princeton, New Jersey, United States Educational Testing Service Full time

    About ETSFor over 75 years, ETS has been a leader in education, amplifying its products and services through rigorous research and a commitment to the power of learning.Driven by its mission to advance quality and equity in education, ETS provides innovative learning solutions, pioneering research, and trusted assessments that help guide learners worldwide...