Performance Media Manager
16 hours ago
MW Partners is seeking a skilled Performance Media Manager to join our team. As a key member of our client's marketing team, you will be responsible for driving campaign success and optimizing media channels to achieve business objectives.
Key Responsibilities:
- Support campaign and go-to-market team objectives, including direct response acquisition campaigns and engagement and retention for existing clients.
- Develop and execute detailed testing plans to optimize media channels and improve campaign performance.
- Own audience targeting segmentation and suppression strategy to minimize overlap and maximize ROI.
- Collaborate with internal and external teams to plan and optimize performance media campaigns across display, video, and paid social.
- Work with analytics team to recommend and execute experiments to increase paid media conversion.
- Continuously test creative and placements to improve campaign performance.
Requirements:
- Bachelor's Degree or higher.
- 5+ years of digital media experience.
- Proven expertise in performance media, including programmatic display and paid social.
- In-platform buying experience in DSP platforms and paid social platforms a plus.
- Hands-on experience managing mobile app channels and knowledge of MMPs a plus.
- Strong analytical skills and ability to work effectively within a team in a fast-paced environment.
- Ability to plan, manage, and work on multiple projects and schedules.
- Clear communicator with solid problem-solving skills and attention to detail.
About MW Partners:
MW Partners is a global leader in multimedia and creativity software products. We are committed to delivering innovative solutions and exceptional customer experiences.
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