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Media Activation Manager
2 months ago
Position Overview
The Media Activation team at GroupM Nexus is integral to our partnership with Google, focusing on innovative and strategic media solutions. This team is dedicated to enhancing the effectiveness of media campaigns across various channels, including Search, Social, Display, and Video.
Key Responsibilities
- Oversee the execution of programmatic campaigns across all relevant media channels.
- Optimize ongoing campaigns to enhance performance and ensure data integrity.
- Generate comprehensive campaign reports, providing insightful analysis and recommendations for clients.
- Ensure adherence to best practices across all platform accounts while contributing to the development of new best practices.
- Support new team members in their onboarding process.
- Engage effectively with client teams and manage communications with clients and suppliers.
- Assist in maintaining internal data accuracy and contribute to problem-solving initiatives.
- Lead testing initiatives for clients, proposing innovative ideas and managing the execution and evaluation of tests.
Qualifications
- Expertise in Demand-Side Platforms (DSPs) such as DV360, Google Ads, and Trade Desk, with experience in reservation-based buying and vendor management.
- DoubleClick certification is preferred.
- A minimum of 3-4 years in a digital media agency, with at least 3 years focused on media buying.
- Strong understanding of mobile and video challenges in programmatic advertising.
- Experience with data integration projects, including APIs and analytics.
- Proficient in Excel, including advanced functions like Pivot Tables and VLookups.
- A genuine passion for digital marketing and a keen awareness of industry trends.
- Excellent communication skills, both written and verbal, essential for client relationship management.
- Strong analytical skills, with the ability to make data-driven decisions.
- A collaborative mindset, capable of working effectively within a team and across departments.
What We Offer
At GroupM, we are committed to fostering a workplace that values talent and innovation. We strive to create an environment where our employees can thrive and contribute to solving the challenges of the digital marketing landscape. Our competitive compensation and benefits package reflects our dedication to our team's success and well-being.
