Senior Performance Marketing Manager
17 hours ago
Gusto is a leading provider of modern, online people platforms that empower small businesses to take care of their teams. Our comprehensive suite of solutions includes full-service payroll, health insurance, 401(k)s, expert HR, and team management tools. With offices in Denver, San Francisco, and New York, we serve over 300,000 businesses nationwide.
Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. We're committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy.
About the RoleAs a Senior Performance Marketing Manager, you will be the subject matter expert for go-to-market experimentation across various media executions. You will build fast-growing marketing programs, focusing on B2B and SaaS. You'll be a member of the Paid Acquisition team and partner closely with our marketing analytics, product marketing, and creative teams to plan, buy, and optimize targeted media campaigns, delivering on direct response goals.
You'll scale our programs with multi-million dollar budgets amongst an ambitious and growing team, owning both the strategy and execution. You'll help us devise cross-channel campaigns and drive advancement in our analytic capabilities. If you have experience with revenue-driven campaign management and want to dramatically scale a disruptive company, we'd love to hear from you.
Key Responsibilities- Launch, scale, and optimize best-in-class paid media campaigns to drive high-value customer acquisition across online and offline channels.
- Build net new processes and roadmaps to scale emerging media.
- Drive reporting and analysis on campaign effectiveness to provide actionable insights and make informed decisions for continuous optimizations.
- Execute and analyze various media campaign studies to measure incremental impact, causal impact, and A/B testing.
- Develop forecasts and budgets, driving and executing spend optimization decisions rapidly.
- 6+ years of hands-on-keyboard experience managing $10m+ budgets for paid media programs, including YouTube, Demand Gen, Performance Max, display, and direct mail, ideally with a focus on B2B SaaS.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and present to leadership.
- Strong working knowledge of Excel, including advanced functions.
- Proven track record of building and executing experimentation plans, including creative testing.
- Strong analytical skills and experience using data to drive decision-making.
- Proven track record of accelerating revenue growth via standing up new marketing strategies across multiple markets and channels.
- The ability to think strategically and develop comprehensive, data-driven marketing plans.
- Thrive in a fast-paced environment and have a demonstrated capacity to balance speed and quality.
- Strong knowledge of the media industry and landscape.
- Passionate about Gusto's mission and the impact we can have on the world.
- Experience with tag management platforms (e.g. Tealium) to implement client-side pixel tracking, server-sider connectors, and audience segmentation.
- Fluency with modern business intelligence tools (Amplitude, Tableau, etc.).
- Experience with understanding campaign impact through various measurement and attribution methodologies (first-touch attribution, multi-touch attribution, media mix modeling, incrementality measurement or similar).
- Strong working knowledge of digital campaign management platforms (e.g. DV 360, The Trade Desk, or other DSPs).
Our cash compensation range for this role is $104,000/yr to $136,000/yr in Denver & most remote locations, and $127,000/yr to $155,000/yr in San Francisco & New York.
Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.
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