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Media Activation Manager
2 months ago
Position Overview
The Media Activation team at GroupM Nexus is dedicated to delivering innovative and strategic recommendations across various digital channels including Search, Social, Display, and Video. This role is pivotal in managing supplier relationships and executing media strategies with precision.
Key Responsibilities
- Oversee the launch of programmatic campaigns across all relevant platforms.
- Optimize in-flight campaigns to enhance performance and ensure hygiene.
- Generate comprehensive campaign reports, including daily performance tracking and insightful recommendations for clients.
- Ensure adherence to best practices across all platform accounts while contributing to the development of new best practices.
- Support onboarding and training for new team members.
- Engage effectively with client teams and manage communications with clients and suppliers.
- Assist in maintaining internal data integrity and identifying solutions for any issues.
- Contribute to the testing strategies for clients, proposing innovative ideas and managing the execution and evaluation of tests.
Candidate Profile
- Expertise in Demand-Side Platforms (DSPs) such as DV360, Google Ads, or Trade Desk, with experience in reservation-based buying and vendor management.
- DoubleClick certification is preferred.
- A minimum of 3-4 years of experience in a digital media agency, with at least 3 years focused on media buying.
- In-depth understanding of mobile and video challenges in programmatic advertising.
- Experience with data integration projects, including APIs and analytics.
- Strong proficiency in Excel, including advanced functions.
- A genuine passion for digital marketing and a keen awareness of industry trends.
- Excellent analytical skills and the ability to make data-driven decisions.
- Strong communication skills, both verbal and written, to foster client relationships and team collaboration.
What We Offer
At GroupM, we are committed to making advertising more impactful. We value talent that aligns with our core principles: authenticity, results-oriented focus, courage, and insightfulness. We provide a supportive and engaging work environment that encourages personal and professional growth.
