Marketing Operations Specialist
2 weeks ago
The University of Southern California is in search of a Marketing Operations Specialist to oversee marketing initiatives for online graduate degree programs.
This position demands exceptional communication abilities, proven analytical skills, and a strong enthusiasm for social media. The ideal candidate will exhibit outstanding organizational capabilities, meticulous attention to detail, and a solid understanding of market segmentation and targeting.
While experience with CRM systems, marketing automation tools, social media analytics, and proficiency in Adobe Suite is preferred, it is not mandatory.
The successful applicant will also showcase problem-solving skills, critical thinking, and adaptability in a fast-paced environment.
The Marketing Operations Specialist will support the daily functions of the marketing department at Bovard College. This role offers a hybrid work arrangement, combining remote work with in-office responsibilities.
Key Responsibilities:
- Assist in executing email marketing campaigns.
- Develop, monitor, and report on advertising initiatives while exploring new vendor opportunities.
- Create and curate content for social media platforms and news sections.
- Support the preparation of marketing reports and maintain the marketing calendar.
- Contribute to the launch of new programs and perform various administrative tasks as required.
Bovard College is dedicated to providing innovative programs that cater to individuals during significant academic and career transitions. Our offerings address the distinct needs of high school and transfer students, as well as support working professionals in advancing their careers through flexible graduate programs.
As we expand the Bovard College team, we seek collaborative individuals who thrive in a dynamic environment and are passionate about progressive, innovative curricula, committed to delivering high-quality work.
Job Responsibilities Include:
- Managing daily marketing support for USC Bovard College.
- Overseeing the department's marketing calendar and ensuring timely completion and quality control of marketing activities.
- Coordinating advertising placements and schedules.
- Assisting in managing website content updates.
- Updating branded materials and ensuring adherence to branding guidelines.
- Coordinating the work of external vendors, such as graphic designers and advertising representatives, ensuring timely delivery of services.
- Writing and editing content for various marketing projects, including social media posts, publications, emails, and press releases.
- Assisting with communications directed at prospective and current students.
- Compiling and analyzing data to prepare reports for management review, assessing the effectiveness of marketing efforts.
- Supporting the marketing department with special projects and administrative tasks as needed.
Compensation:
The hourly wage for this position ranges from $26.96 to $30.78, influenced by factors such as job responsibilities, candidate experience, education, key skills, and market considerations.
Software Proficiency:
Experience with marketing automation software, Salesforce, social media management tools, WordPress, Google Analytics, MS Suite, and Adobe Suite is advantageous.
Qualifications:
- Minimum Education: Bachelor's degree or equivalent experience.
- Minimum Experience: 2 years in a relevant field.
- Field of Expertise: Marketing, public relations, business administration, communication, advertising, or related fields, with a solid understanding of marketing principles and practices.
Demonstrated verbal and written communication skills are essential.
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