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eCommerce Marketing Operations Specialist
2 months ago
We invite you to explore the opportunity to join our team as an eCommerce Marketing & Operations Coordinator. In this role, you will be instrumental in enhancing our digital footprint and boosting sales through creative marketing initiatives.
Key Responsibilities
- Oversee the daily management of our eCommerce platform, ensuring accurate product listings, inventory control, and effective content management.
- Collaborate with retail buyers to identify product selections and visual requirements to enhance online merchandising features, including homepage designs and special projects.
- Monitor stock levels in partnership with the inventory and purchasing teams.
- Manage the technical aspects of the website, focusing on functionality, performance, and user experience enhancements.
- Design and implement email marketing strategies utilizing Klaviyo, alongside social media and digital advertising campaigns.
- Create and maintain detailed marketing calendars that outline seasonal, monthly, and daily strategies for content and promotions across all digital channels to boost brand visibility and drive sales.
- Develop 3-4 engaging emails weekly to inform our customer base about new products, restocks, and trending items.
- Produce compelling content and promotional materials that resonate with our audience and effectively showcase our offerings.
Qualifications
- Demonstrated experience in eCommerce marketing and operations, ideally within the fashion or retail sectors.
- Expertise in Shopify management, including product catalog oversight, collections, and theme customization.
- Familiarity with digital marketing tools such as Klaviyo, Instagram, and Google.
- Strong grasp of digital marketing principles and channels, including email, social media, and online advertising.
- Analytical skills to interpret data, derive insights, and make informed decisions.
- Comprehensive knowledge of eCommerce platforms, website optimization, and digital marketing strategies.
- A bachelor’s degree in marketing, communications, business administration, or relevant professional experience.
- A proactive and self-driven approach, with a commitment to taking ownership of projects and achieving results.
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