Senior Marketing Strategist

2 weeks ago

New York, New York, United States Broadridge Full time
About Broadridge:
At Broadridge, we have cultivated a culture that prioritizes empowering individuals to achieve greater success. If you are enthusiastic about advancing your career while supporting others, we invite you to explore opportunities with us.

Position Overview:
Broadridge is in search of a Senior Marketing Strategist to enhance our vibrant team. This role requires a seasoned, client-focused marketer who will contribute to our wealth management segment's strategic initiatives and market engagement programs. Our Wealth division is on the brink of significant expansion, and we are transforming our marketing framework to facilitate this growth.

Key Responsibilities:
  • Assist in crafting the marketing strategy for the wealth segment across North America, ensuring alignment with business objectives and sales targets while managing the overall budget.
  • Collaborate with various teams (Brand, Digital Events, PR) and business leaders to create cohesive messaging that highlights our extensive offerings.
  • Implement a diverse range of digital-first marketing tactics to ensure consistent messaging that effectively engages our target audience and generates leads.
  • Enhance our influencer strategy by improving the quality of our thought leadership and presence at events.
  • Oversee our digital and social media presence, while supporting our public relations efforts.
  • Plan and execute our events strategy effectively.
  • Foster a culture of performance-driven marketing.
  • Encourage creativity, innovation, and a willingness to take calculated risks.
  • Maintain a comprehensive calendar of marketing initiatives to keep all stakeholders informed.
  • Propose and support innovative ideas and processes to maximize impact.
  • Ensure all marketing communications reinforce and elevate the Broadridge brand.
  • Analyze and report on the effectiveness of marketing activities to optimize return on investment.
  • Monitor competitor marketing strategies and relevant market trends.
Skills & Competencies:
  • Project Management: Proven ability to manage end-to-end execution across multiple solutions, prioritize tasks, and meet tight deadlines.
  • Communication Skills: Strong ability to convey information effectively across various organizational levels.
  • Adaptability: A mindset geared towards continuous improvement and openness to new challenges.
  • Relationship Building: Exceptional networking skills and the ability to foster strong relationships within the organization.
  • Influence: Strong interpersonal skills to gain support from key stakeholders.
  • Emotional Intelligence: Awareness and empathy towards others.
  • Collaboration: Ability to work effectively across teams and independently when necessary.
  • Global Perspective: Experience working in a global environment.
  • Business Acumen: Understanding of the industries in which Broadridge operates.
  • Marketing Expertise: Familiarity with various aspects of B2B marketing.
  • Digital Proficiency: Deep understanding of leveraging digital channels for high-performing marketing initiatives.
Qualifications:
  • 3-5 years of B2B marketing experience in financial services or technology, with a focus on wealth management.
  • Proven track record in developing effective go-to-market strategies.
  • Excellent communication skills and ability to collaborate with key stakeholders.
  • Hands-on experience in digital marketing, particularly in social media and content marketing.
  • Experience in events, public relations, and brand initiatives is a plus.
Compensation: Salary range of $80,000 to $85,000, with eligibility for bonuses.

Broadridge is committed to fostering a diverse and inclusive workplace where all associates feel valued and empowered to bring their authentic selves to work. We believe that a diverse workforce enhances our ability to serve our clients and communities effectively.

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