Senior Marketing Manager

4 weeks ago

New York, New York, United States NewsBreak Full time
About NewsBreak

NewsBreak is revolutionizing the way users interact with local news and their communities. Our mission is to foster safer, more vibrant, and authentically connected lives by bridging local users, local content creators, and local businesses.

We achieve this by collaborating with thousands of local publishers and businesses across the nation, providing a platform for users to access and engage with essential, locally sourced content and information.

As a Series-C unicorn startup, our headquarters is located in the tech hub of Mountain View, California, with additional offices in New York City and Seattle.

About the Role

We are seeking a Manager, Ads Marketing/Sales Development to own our B2B/advertiser marketing strategy, content, events, and execution. This role will work in partnership with the Direct Sales Team to establish key sales narratives, define priority customer segments, and external content and event strategies.

The ideal candidate will think strategically, work collaboratively, and have the ability to balance the big picture with the small details. You will be responsible for telling the NewsBreak story in compelling, creative, and impactful ways to advertisers who focus across the sales funnel.

Responsibilities
  • Develop and own the advertiser marketing strategy and execution across all channels to drive consideration and purchase intent
  • Support all B2B marketing initiatives and strategies, sales and marketing collateral, digital marketing, social media marketing, sales insights, and customer development
  • Develop and manage ad industry PR efforts and relationships
  • Create and write compelling and persuasive sales tools and communication to help sales teams outreach and pitch
  • Manage the brand across social media platforms by creating appropriate B2B-focused handles, identities, and content
  • Coordinate and manage the company's engagement in industry events, conferences, and sponsorships
Requirements
  • Bachelor's degree in Marketing, Communications, or related field
  • 5+ years of relevant communication strategy/execution experience in a direct sales, B2B organization (bonus points for experience in media/ad sales)
  • Experience in identifying and telling highly data-driven stories gleaned from first- and third-party data
  • A proven track record of working collaboratively with sales
  • Solid analytical and critical thinking skills with proven expertise in problem solving
  • Outstanding oral and written communication skills; Exceptional organizational skills and attention to detail
  • Ability to negotiate event/sponsorship activation
Benefits

We offer a competitive benefits package, including health, dental, and vision care for you and your family, top-tier 401(K) plan with company matching, paid time off and paid holidays, paid parental leave, FSA and commuter benefits programs, and a team activity budget.

The US base salary range for this full-time position is $122,000-$153,000 USD. Pay may vary based on a number of factors, including job-related skills, level, experience, geographic location, and relevant education or training.

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