Director Shopper Marketing Large Store + Emerging Channels

2 hours ago


Corona, California, United States Monster Energy Full time
Job Title: Director Shopper Marketing Large Store + Emerging Channels

Monster Energy is seeking a highly skilled and experienced Director Shopper Marketing Large Store + Emerging Channels to join our team. As a key member of our marketing leadership team, you will be responsible for developing and executing insight-driven, channel/retailer specific marketing solutions rooted in shopper behavior.

Key Responsibilities:
  • Develop and execute channel-wide goals to the marketing leadership team, including annual marketing plans, eCom joint sales & marketing plans, budgets, and pre/post promotional analysis.
  • Provide leadership and guidance to the LS + EC Shopper Marketing Managers in all aspects of traditional shopper marketing functions, retail media, planning, analysis, and execution to meet company goals.
  • Work closely with the LS + EC Sales Leadership team, cross-functional marketing teams, eCom sales, digital marketing, and the category management/shopper insights team to help the Shopper Marketing Managers develop and execute insight-driven, channel/retailer specific marketing solutions.
  • Expertly represent and translate Brand, Retailer, and Sales goals during internal and external meetings.
  • Oversee and provide full-channel marketing calendars and budgets monthly.
  • Coordinate with RGM/Cat Man to complete post-promotional evaluations of top initiatives to gauge success of plans with respect to KPIs and ROI.
Requirements:
  • 5+ years of combined experience in the areas of Shopper Marketing, Key Account Sales, Digital Marketing and Brand Management in the beverage/packaged goods industry.
  • Bachelor's degree in business or marketing preferred, MBA a plus.
  • Demonstrated ability to lead people and manage results with others.
  • Direct team leadership/management required.
  • Knowledge of Brand Marketing, Shopper Marketing, Digital Marketing, Retail Media & eCommerce.
  • Previous Large Store + Emerging Channels Channel/Customer experience strongly desired.
  • Strong ability to build solid relationships both internally and externally.
  • Must be decisive and able to enforce brand standards internally and externally.
  • Must have a strong skill set in the use of Microsoft Office with proven advanced knowledge of Excel, PowerPoint, and SharePoint.
  • Experience with syndicated data, Amazon + Walmart DSP, Amazon Marketing Cloud, top retail media vendor portals strongly desired.
  • Previous experience driving top retail customer annual media JBPs a plus.
  • Excellent interpersonal and communication skills, both written and oral.
  • Ability to work independently and be a self-starter within a team setting.
  • Ability to handle a variety of tasks and situations in a calm and effective manner.
  • Excellent organizational skills.
  • Problem analysis and problem resolution at a functional level.
  • Commitment to company values.
  • Ability to travel 50% of the time.

Base Pay Range from USD 125,230.00 to USD 147,300.00



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