Digital Events Marketing Strategist
4 days ago
We are seeking a seasoned Virtual Events Marketing Manager to join our dynamic team at Glotel Inc. This individual will play a key role in raising awareness and engagement for our products and services through strategic event marketing campaigns, focusing on virtual events and webinars.
This is a 12-month long W2 contract with an estimated salary of $78,000-$80,000 per year (approximately $1,500-$1,600 per week).
Key Responsibilities- Lead comprehensive management of virtual events and webinars from concept to completion, meeting all timelines and objectives.
- Develop and oversee tactical plans for event and webinar workstreams to achieve set goals.
- Collaborate closely with cross-functional teams, including Product Marketing, Brand, Social, Paid Media, and more, to ensure alignment and successful outcomes.
- Enhance and implement established processes, templates, and best practices for seamless virtual event execution.
- Manage the planning of the virtual events and webinars calendar and content schedule.
- Create event content, including outlines, presentations, and speaking points.
- Develop and execute webinar-related communications, such as social media posts, web pages, and emails.
- Run and optimize email campaigns promoting virtual events and webinars through marketing automation tools.
- Track and analyze the effectiveness of events, making data-driven adjustments.
- Create performance reports using Salesforce for tracking content and campaign success.
- Bachelor's degree in marketing, communications, business, or related field, or equivalent work experience.
- Minimum of 6 years in B2B Marketing.
- Proven experience in managing both virtual and in-person events.
- Proficiency with On24 or similar virtual platforms and customer engagement hubs.
- Strong project management skills with the capability to handle multiple projects simultaneously.
- Company Overview: Founded in 1989, Glotel opened its doors as a services and staffing provider. Today, Glotel has evolved into a niche brand operating at the intersection of IT, engineering and communications to optimize our clients needs and solutions.
- The ideal candidate will have strong stakeholder management, proactive and persuasive communication, and the ability to identify and act on new opportunities.
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