Digital Marketing Specialist

4 weeks ago


Overland Park, Kansas, United States Lifted Logic Farms LLC Full time

Job Title: PPC / Paid Search Analyst

About the Role:

Lifted Logic Farms LLC is seeking a skilled PPC / Paid Search Analyst to join our team. As a PPC / Paid Search Analyst, you will be responsible for administering and helping to manage Pay Per Click strategies for clients.

Key Responsibilities:

  • Manage multiple PPC accounts for different clients over a variety of industries
  • Plan, develop, and implement comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition and leads via various paid search engine marketing platforms
  • Conduct competitive research and macro-level research to stay informed on fluctuations and changes in the industry and environment that could impact the overall success of paid media campaigns
  • Provide ongoing campaign management ensuring optimal performance and delivery, constantly exceeding KPI expectations
  • Troubleshoot pixels/tags, creative, and 3rd party vendors to ensure proper campaign execution
  • Effectively work alongside fellow team members, 3rd party vendors, and clients to launch and optimize campaigns
  • Keep up to date with the evolving digital ecosystem and relevant cultural events that may have an impact on your buying strategy on campaigns
  • Proactively find opportunities to grow the business by diving into campaign analytics and marketplace trends

Requirements:

  • Experience in Search Engine Marketing (SEM) and Paid Search (PPC)
  • Strong English oral and written communication skills
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
  • Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing)
  • Google AdWords Certified
  • Bing certification a plus
  • Google Analytics Certified
  • Strong independent decision-making, organizational, planning, and problem-solving skills
  • Passion for Search and internet marketing
  • Outstanding ability to think creatively, and identify and resolve problems
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • Ability to clearly and effectively articulate thoughts and points
  • Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals
  • High levels of integrity, autonomy, and analytical, organizational, project management and time management skills


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