Retail Marketing Manager

12 hours ago


Overland Park, Kansas, United States Jones Lang LaSalle IP, Inc. Full time
Job Summary

We are seeking a talented Retail Marketing Manager to join our team at Bluhawk. As a Retail Marketing Manager, you will be responsible for leading Bluhawk's marketing efforts in support of the owner's strategic goals.

Key Responsibilities
  • Develop and effectively execute sales promotions, special events, and internal and external communication strategies to drive retailer sales.
  • Establish an ongoing partnership with retailers to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with retailers identified as "key retailers".
  • Establish an ongoing partnership with Bluhawk stakeholders to maximize cross-promotion and integrated marketing opportunities.
  • Effectively manage Bluhawk's digital media programs (social media, mobile, website & email) as applicable.
  • Effectively utilize market and consumer research to develop the center's marketing plan and support the leasing efforts.
  • Partner with the Leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials.
  • Maintain a thorough knowledge of the trade area, including all competitive properties, market and customer demographics, and available media.
  • Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends.
  • Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property, client, and JLL.
  • Develop an ongoing public relations action plan as needed; send out press releases; track publicity.
  • Follow JLL corporate policies and procedures for all programs and events.
  • Complete special assignments as directed by the General Manager and/or Regional Marketing Manager.
Requirements
  • Bachelor's degree in marketing or related field preferred.
  • 3-5+ years in retail, marketing, advertising, or comparable business experience.
  • 1-2+ years retail experience.
  • Shopping center experience preferred, but not required.
  • Computer literate, knowledge of marketing fundamentals and research.
  • Must have excellent interpersonal communication (verbal and written), special event coordination and management experience, along with the ability to multitask.
  • Sales/negotiation skills, sponsorships/revenue generation experience a plus.
  • Must have experience in managing budgets.
  • Must have flexibility to work varied schedules, including weekends and evenings.
  • Strong team player.
  • Proactive and self-motivated with the ability to work independently and collaboratively in a fast-paced environment.
What We Offer
  • Join an industry leader and shape the future of commercial real estate.
  • Deep investment in cutting-edge technology to power your work.
  • Comprehensive and competitive benefits plan.
  • A supportive, caring, and diverse work environment designed for your growth and well-being.
  • A platform to make a meaningful impact on the community and the environment through our sustainability initiatives.


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