Retail Marketing Manager
12 hours ago
We are seeking a talented Retail Marketing Manager to join our team at Bluhawk. As a Retail Marketing Manager, you will be responsible for leading Bluhawk's marketing efforts in support of the owner's strategic goals.
Key Responsibilities- Develop and effectively execute sales promotions, special events, and internal and external communication strategies to drive retailer sales.
- Establish an ongoing partnership with retailers to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with retailers identified as "key retailers".
- Establish an ongoing partnership with Bluhawk stakeholders to maximize cross-promotion and integrated marketing opportunities.
- Effectively manage Bluhawk's digital media programs (social media, mobile, website & email) as applicable.
- Effectively utilize market and consumer research to develop the center's marketing plan and support the leasing efforts.
- Partner with the Leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials.
- Maintain a thorough knowledge of the trade area, including all competitive properties, market and customer demographics, and available media.
- Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends.
- Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property, client, and JLL.
- Develop an ongoing public relations action plan as needed; send out press releases; track publicity.
- Follow JLL corporate policies and procedures for all programs and events.
- Complete special assignments as directed by the General Manager and/or Regional Marketing Manager.
- Bachelor's degree in marketing or related field preferred.
- 3-5+ years in retail, marketing, advertising, or comparable business experience.
- 1-2+ years retail experience.
- Shopping center experience preferred, but not required.
- Computer literate, knowledge of marketing fundamentals and research.
- Must have excellent interpersonal communication (verbal and written), special event coordination and management experience, along with the ability to multitask.
- Sales/negotiation skills, sponsorships/revenue generation experience a plus.
- Must have experience in managing budgets.
- Must have flexibility to work varied schedules, including weekends and evenings.
- Strong team player.
- Proactive and self-motivated with the ability to work independently and collaboratively in a fast-paced environment.
- Join an industry leader and shape the future of commercial real estate.
- Deep investment in cutting-edge technology to power your work.
- Comprehensive and competitive benefits plan.
- A supportive, caring, and diverse work environment designed for your growth and well-being.
- A platform to make a meaningful impact on the community and the environment through our sustainability initiatives.
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