Programmatic Media Manager
1 week ago
At GroupM Nexus, we're seeking a highly skilled Manager, Programmatic to join our team. As a key member of our digital advertising team, you will be responsible for creating and executing programmatic media plans using industry-leading media technology platforms.
Key Responsibilities:- Translate client campaign objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities.
- Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs.
- Develop strong working relationships and collaborate with members of the broader digital account teams, including planning, investment, operations, and analytics.
- Collaborate with agency teams and publishers to source, evaluate, and implement deals that provide our clients with high-quality inventory opportunities.
- Create and enforce workflow processes to ensure deliverables are completed accurately and on time.
- Train, support, and manage the day-to-day responsibilities and work quality of more junior team members.
- Conduct regular and ad-hoc analyses to identify opportunities to improve performance within and across campaigns.
- Keep key stakeholders, including clients and account teams, updated on campaign and account-level performance via regular and ad-hoc reporting and status meetings.
- Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising, or equivalent professional work experience.
- 3+ years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics, or Digital Planning.
- Familiarity with key programmatic and digital platforms.
- Advanced Microsoft Excel User.
- Experience with other databases, visualization tools, or coding languages is a plus.
- Exceptional verbal and written skills, organizational skills, and a detail-oriented mindset.
- Strong presentation skills and comfort in presenting to senior stakeholders.
- Analytical abilities and quantitative skills.
- Desire to manage and mentor junior members of a team; prior experience as a manager a plus.
We're committed to providing a supportive and inclusive work environment that allows our employees to grow and thrive. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. We're proud to be a part of a global network that offers opportunities for growth, learning, and development.
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