Director of Growth Marketing

3 weeks ago


Machesney Park, Illinois, United States Experity Defunct Full time
About Experity

Experity is a leading software and services company revolutionizing on-demand healthcare in the U.S. Our innovative solutions simplify operations for 5700+ urgent care clinics across the country.

Job Summary

We are seeking a seasoned Director of Growth Marketing to lead our marketing efforts and drive business growth. As a key member of our team, you will develop and execute comprehensive growth strategies, collaborate with cross-functional teams, and analyze campaign performance to optimize results.

Responsibilities
  • Own and implement growth strategies and processes to support our go-to-market strategy and overall business goals.
  • Collaborate with Sales, Product Marketing, Creative Services, Content, Digital, Revenue Operations, and Revenue Enablement teams to develop integrated multi-channel marketing campaigns.
  • Develop success metrics for campaigns and analyze and report on campaign progress, optimization, return on investment, and customer acquisition cost.
  • Own, test, and develop new customer acquisition channels.
  • Optimize conversion rates through the new business and upsell funnels in collaboration with sales and marketing operations.
  • Research and analyze current acquisition and retention strategies, using customer input to inform strategy.
  • Manage marketing budget allocation and collaborate with external agencies/vendors to facilitate solutions ideal for success.
Requirements
  • Bachelor's degree in marketing or relevant field, or equivalent combination of education and experience.
  • Minimum of 7-10 years of experience leading a marketing function focused on growth/demand generation with a proven ability to direct work, identify problems and solutions, and identify dependencies and downstream impact.
  • Majority of previous experience in B2B SaaS marketing.
  • Preferred previous experience in healthcare.
  • Extensive experience with Salesforce/Pardot and preferred previous experience with Salesloft, Demandbase, Qualified, and/or Wrike (or similar platforms).
What We Offer
  • Competitive pay, quarterly bonuses, and a 401(k) retirement plan with an employer match.
  • Flexible work scheduling to manage your work-life balance.
  • Opportunities for career development and growth within the company.
  • A collaborative and dynamic work environment.
About Our Solutions

Our urgent care solutions include Electronic Medical Records (EMR), Patient Engagement (PE), Practice Management (PM), Billing and Revenue Cycle Management (RCM), Teleradiology, and Consulting services.



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