Marketing Operations Specialist

2 weeks ago


Jackson, Mississippi, United States iMPact Business Group Full time

iMPact Business Group is looking for a dedicated and proactive individual to join our team as a Marketing Operations Specialist.

KEY RESPONSIBILITIES:

The marketing division is integral to our organization, focusing on data analysis, customer insights, strategic marketing initiatives, and execution plans that drive business objectives such as enhancing customer satisfaction and fostering product expansion. We are in search of a Marketing Operations Specialist to support the Product Marketing Manager in implementing our marketing strategies aimed at achieving product growth and delivering exceptional customer experiences that lead to high satisfaction levels.

  • Facilitate the timely execution of marketing initiatives, including advertising campaigns, direct outreach, promotional activities, events, and sponsorships.
  • Collaborate closely with the Product Marketing Manager and external agencies to develop comprehensive Go-To-Market strategies, communication frameworks, and creative concepts that align with product value propositions and brand standards.
  • Engage with agency partners and product teams to ensure effective execution of marketing projects.
  • Prepare reports and presentations analyzing campaign performance, including actionable recommendations when necessary.
  • Manage the entry, coordination, review, and tracking of marketing projects within the company’s project management system.
  • Coordinate and submit requests for research or data, ensuring the collection of necessary business information.
  • Compile and manage financial documentation, including invoices and budget spreadsheets.

QUALIFICATIONS:

  • A Bachelor’s degree in Marketing, Business Administration, Communications, Economics, or a related discipline, or equivalent professional experience.
  • 2-5 years of relevant professional experience in marketing.
  • Strong project management capabilities, with proven experience in marketing communications and content coordination.
  • Ability to work collaboratively across departments to achieve favorable outcomes.
  • Exceptional analytical, organizational, and time management skills.
  • Demonstrated self-motivation and initiative in problem-solving.


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