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Lead Marketing Strategist

2 months ago

King of Prussia, Pennsylvania, United States UHS Full time
Key Responsibilities

(This position offers a hybrid work model with 3 days in the office and 2 days remote)

Join a forward-thinking organization committed to excellence in healthcare. UHS is on the lookout for skilled professionals who are ready to leverage their talents and embark on fulfilling careers. As a frontrunner in acute care and behavioral health, UHS delivers exceptional services to over 3 million patients each year through its extensive network of facilities.

The Public Relations and Corporate Communications Department at UHS is seeking a Lead Marketing Strategist to spearhead the marketing initiatives for Behavioral Health facilities, focusing on strategy formulation, planning, channel selection, project initiation, and campaign execution.

Essential Duties include:
  • Cultivating and sustaining productive relationships with the Business Development/Marketing Directors of assigned Behavioral Health facilities regarding advertising needs.
  • Advising on effective strategies and tactics to achieve business objectives.
  • Keeping assigned facilities informed about project statuses, delivery timelines for print and digital initiatives on behalf of the account management team.
  • Offering support and mentorship to Marketing Account Specialists and the Senior Marketing Account Manager in Behavioral Health.
  • Managing design and reprint requests from facilities, entering details into the project management system, and updating facilities on costs and timelines.
  • Compiling account service-related documents such as post-campaign presentations, samples of previous materials, and other communications.
  • Engaging in the development of presentations, training resources, and reports related to account management support.
Qualifications

A Bachelor's degree is required, ideally in Advertising, Marketing, or Communications.
  • Experience in corporate, franchise, or agency marketing is essential
  • Prior experience in healthcare marketing is preferred
  • Understanding of branding principles, advertising strategies, digital marketing channels, campaign and collateral development, and ROI assessment
  • Familiarity with project management software is advantageous
  • Ability to thrive in a fast-paced setting
  • Excellent communication skills, both clear and concise
  • Capability to manage multiple priorities effectively
  • Strong attention to detail and organizational skills
  • Self-driven, with a keen interest in advertising and marketing trends and techniques
This role offers a fulfilling career path, a stimulating work environment, and opportunities for growth and development within UHS and its subsidiaries, including competitive compensation, comprehensive Medical, Dental, Vision, and Prescription Drug Plans, as well as a 401k with company matching.

EEO Statement

All UHS subsidiaries are dedicated to fostering an environment of mutual respect where equal employment opportunities are accessible to all applicants and team members. UHS subsidiaries are equal opportunity employers and fully support recruitment, selection, placement, promotion, and compensation of individuals without regard to race, color, religion, age, sex (including pregnancy, gender identity, and sexual orientation), genetic information, national origin, disability status, protected veteran status, or any other characteristic protected by federal, state, or local laws.

We believe that diversity and inclusion among our team members are vital to our success.

About Universal Health Services

As one of the largest and most respected providers of hospital and healthcare services in the nation, Universal Health Services, Inc. (UHS) has established a remarkable record of achievement and performance. Steadily growing since its inception into a distinguished Fortune 500 corporation, UHS reported annual revenues of $14.3 billion in 2023. In the same year, UHS was recognized as one of the World's Most Admired Companies by Fortune and featured in Forbes' ranking of America's Largest Public Companies.

Headquartered in King of Prussia, PA, UHS employs approximately 96,700 individuals and continues to expand through its subsidiaries, operating acute care hospitals, behavioral health facilities, outpatient centers, and various related services across the United States, Washington, D.C., Puerto Rico, and the United Kingdom.