Digital Marketing Program Specialist
4 weeks ago
Clean Earth is seeking a highly motivated and detail-oriented Digital Marketing Program Specialist to join our marketing team. In this role, you will be responsible for planning, executing, and optimizing marketing campaigns focused on lead generation, lead nurturing, customer loyalty, and brand awareness.
Key Responsibilities:
- Build and execute multiple, well-targeted campaigns for direct response and brand awareness across various verticals to increase volume, generate revenue, and reduce customer churn.
- Administer the digital marketing platform to ensure data integrity for accurate targeting and reporting.
- Develop segmentation, scoring, attribution, and operational elements of campaigns to guide lead nurturing efforts.
- Build campaign lists using data from various lead generation sources, market research data, and our customer database.
- Create compelling copy, develop assets, and templates in line with campaign objectives; work with the team to ensure alignment across all digital marketing channels.
- Ensure all campaign content aligns with approved company messaging, vision, and resonates with the target audience.
- Collaborate with sales teams to create attractive, relevant incentives and offers to customers across target verticals.
- Conduct research to stay informed on industry trends, competitive landscape, and customer preferences; use findings to inform campaign strategies and enhance effectiveness.
- Optimize campaigns based on performance metrics and industry best practices.
- Monitor campaign performance using analytics tools and prepare reports on overall performance of various marketing campaigns, including ROIs and KPIs.
- Provide insights and recommendations for future campaigns based on data analysis.
- Support search engine marketing (SEM) efforts to align with lead generation and brand awareness campaigns, working closely with the PPC specialist and other internal marketing teams.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- 5+ years of experience in lead generation and marketing campaign management.
- Ability to independently optimize marketing channels to support lead generation programs.
- In-depth knowledge of digital marketing and proven success with email campaign building and management.
- Proven experience with Salesforce.com and marketing automation platforms such as Market or Pardot.
- Excellent project management skills with a proven ability to meet deadlines.
- Strong ability to analyze and understand data and apply it for optimization.
Benefits:
Clean Earth offers competitive benefits, including health, dental, vision, life, and disability insurance plans, paid time off, wellness benefits, employee discount program, tuition assistance, and a 401k with company matching.
We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or genetics.
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