Content Marketing Strategist
1 week ago
As a key member of the Corporate Marketing Team at JM Search, you will play a critical role in developing and executing a comprehensive content strategy that elevates our brand pillars and resonates with our target audience. Your expertise in content development, customer journey mapping, and persona development will drive brand awareness, internal enablement, customer retention, and conversion through strategic content use.
Key Responsibilities:- Develop and execute a content strategy that aligns with our brand differentiators and target personas.
- Create engaging content themes and formats, including white papers, surveys, blog posts, infographics, social media, email marketing, website content, webinars, and more.
- Oversee the content development process, partnering with internal and external resources as needed.
- Be a brand ambassador and steward of best practices in messaging, grammar, writing, and style.
- Bachelor's degree in marketing, communications, or a related field.
- Strong portfolio of published work demonstrating exceptional content development capabilities in a B2B environment.
- Proven experience in content strategy and development, including customer journey mapping and persona development.
- A thinker and doer mindset, with the ability to drive strategy and create content in various formats.
- Strong project management skills, with good organization and an eye for process development and improvement.
- Understanding of common marketing tools, such as campaign automation tools, Google Analytics, and content management systems.
- Excellent communication and teamwork abilities, with the ability to engage and collaborate with stakeholders.
- Strong analytical and data interpretation skills to improve content strategies.
We offer a comprehensive compensation and benefits package, including a healthy 401(k) match, excellent health, vision, and dental benefits, and flexible working options. We are an equal opportunity employer and value diversity at our company.
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