Senior Partner Marketing Manager

4 days ago


Charleston, West Virginia, United States Teradata Full time
Senior Partner Marketing Manager

At Teradata, we're committed to empowering our customers with better information. As a Senior Partner Marketing Manager, you'll play a key role in driving our partner marketing efforts, ensuring smooth campaign operations, and supporting overall partner marketing initiatives.

Key Responsibilities:
  • Oversee the planning, execution, and performance of multi-channel partnership programs and marketing campaigns to drive demand generation.
  • Develop strong business relationships with senior marketing executives supporting the alliance partnerships.
  • Co-develop overall joint partner go-to-market plans; own the development of the marketing elements.
  • Lead strategy and approach to cross-participation of Teradata's sponsored/led events.
  • Coordinate and improve partner involvement in Teradata's campaigns and programs.
  • Team up with the Teradata Field Marketing organization in support of global partner/alliance activities.
  • Work with partners to execute co-marketing strategies and programs.
  • Manage and report on ROI of marketing programs budget for the portfolio of assigned partner/alliance partners.
  • Jointly develop customer success stories that highlight successful partnerships.
  • Help secure high profile global event sponsorships and recommend solutions for joint marketing plans.
  • Develop, track, and achieve success metrics and KPIs for assigned partner ecosystem.

What We Offer:

We prioritize a people-first culture because we know our people are at the heart of our success. We focus on well-being and foster an equitable environment that celebrates all identities and backgrounds. We're proud to be an equal opportunity and affirmative action employer.

Requirements:

  • 7+ years' experience in an enterprise marketing role within the tech industry.
  • Collaboration and relationship building skills.
  • Track record working with partner marketing, sales, and customers.

Why Teradata:

We're dedicated to fostering an environment that celebrates all identities and backgrounds. We prioritize a people-first culture and focus on well-being. We're proud to be an equal opportunity and affirmative action employer.



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