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Senior Marketing Analytics Director

2 months ago

Charleston, West Virginia, United States EDB Full time
About the Role

EnterpriseDB (EDB) is seeking a highly skilled Senior Marketing Analytics Manager to join our team in Bedford, MA. This is a remote position that requires a strong background in marketing analytics, data analysis, and digital marketing.

Key Responsibilities
  • Direct the optimization of company-wide marketing processes and systems.
  • Work with regional directors to analyze the differences between business marketing objectives and the programmatic execution of such objectives, identifying any gaps, and problem solving accordingly.
  • Identify, develop and evaluate EDB marketing strategies using company marketing objectives, and comparing with cost and markup factors.
  • Provides a full funnel metrics of EDB Marketing activities from Leads to Opportunities closed.
  • Work closely with Growth Marketing peers to understand ROI impact, campaign effectiveness and Marketing attribution metrics.
  • Build and maintain automated reporting and dashboards in Tableau to track key metrics.
  • Measure and analyze effectiveness and efficiency of digital marketing costs to optimize campaigns and identify new marketing opportunities.
  • Assist in creating and administering marketing analytics reporting and dashboards.
  • Drive collaboration between teams to improve marketing processes and efficiencies.
  • Oversee implementation, maintenance and renewal of marketing technologies and services.
  • Lead, evaluate and develop digital marketing initiatives, coordinate with regional directors on activities; and create results reports.
  • Direct lead generation activities to continually improve conversion rates using data insights.
  • Support executive presentations through analysis and visualization of digital and demand marketing strategies and programs.
  • Support program owners in balancing current needs with future scalability and health of systems.
  • Create internal guidance and strategies for marketing operational processes, report filters and respective sources of data for marketing reporting purposes; and enable marketing teams to leverage data from marketing reporting to assist and guide data driven insights for recommendations, and decision making.
Requirements
  • Bachelor's degree in Marketing, Communication Management or related field of study.
  • Two (2) years of experience in a web marketing related occupation.
  • Experience conducting analysis with different marketing technologies to inform marketing decisions.
  • Experience with social media marketing strategies and content management.
  • Experience with Google Analytics.
  • Experience with HTML and CSS.
  • Experience with project management.
  • Experience with data analysis and data visualization.
  • Experience with financial concepts and marketing ROI.
What We Offer

EDB is committed to supporting our employees' overall well being by offering a range of benefits and resources to promote a healthy work-life balance and wellness. We provide access to Modern Health to aid employees in health and wellness tips and practices, as well as Wellness Fridays extending to December 2024.