Marketing Brand Manager

19 hours ago

Charleston, West Virginia, United States Smithfield Foods Full time

About the Role

We are seeking a highly motivated and experienced Marketing Brand Manager to join our team at Smithfield Foods. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies to drive business growth and profitability.

Key Responsibilities

  • Analyze market trends and recommend changes to marketing and product strategies based on analysis and feedback
  • Develop category strategy and analysis and perform ongoing business analysis to drive the performance of the brand
  • Lead a wide variety of functional areas to develop and manage marketing objectives, strategies and tactics
  • Responsible for brand budget
  • Ensure Legal approval of all documents, contracts and materials that touch external stakeholders
  • Develop market and competitive analysis leveraging syndicated and propriety data - Responsible for creating customized sales presentations, executing customer marketing plans, and tracking product performance at retail

Advertising and Promotion Management

  • Manage agency relationships and leads the preparation for internal and external brand presentations
  • Assists in development of an integrated brand image and message throughout all advertising, packaging and promotional efforts
  • Ensures the most motivating messaging reaches target consumers
  • Collaborates with sales to develop strategic partnership activities with key retail partners

Innovation Management

  • Participates in the product development process, identifying consumer insight, creating product proposition, assessing market potential
  • Partners with other functional areas to quickly bring viable new products to market - Identifies opportunities for growth and cost improvement
  • Commercializes line extensions that can be launched within 12 months

Qualifications

  • Bachelor's Degree from an accredited four-year college or university in Marketing or related field and 3+ years' relevant experience; or equivalent combination of education and experience, required.
  • MBA in Marketing, or related field, and consumer marketing experience with a CPG company in food, preferred.
  • Experience acting as a lead by providing training, coaching or mentoring to less experienced staff or through managing a process or project.
  • Experience managing a budget for a brand and working in a cross-function environment, preferred.
  • Experience working with syndicated data. - Strong quantitative and analytical skills, required.
  • Experience commercializing new products and line extensions, preferred. - Strong communication and interpersonal skills required.
  • Ability to prioritize projects and produce high quality and quantity outputs that adds value to the company, required.
  • Ability to be respectful, approachable and team oriented while building strong working relationships and a positive work environment.
  • Proficiency in Microsoft Office Suite, including Word, Power point and Excel, required. - Up to 15% travel may be required for this position
  • Ability to work well with others in fast paced, dynamic environment.
  • Ability to be respectful, approachable and team oriented while building strong working relationships and a positive work environment.

EEO/AA Information

Smithfield is an equal opportunity employer committed to workplace diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, gender identity, protected veterans status, status as a disabled individual or any other protected group status or non-job characteristic as directed by law.

If you are an individual with a disability and would like to request a reasonable accommodation for any part of the employment selection process, please call us at 757-357-1595.

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