Senior Product Marketing Strategist

2 days ago


Charleston, West Virginia, United States Rocket Software Full time
Job Description

We are seeking a highly skilled Senior Product Marketer to join our team at Rocket Software. As a key member of our Solutions and Customer Marketing team, you will be responsible for driving transformational growth within our Data Modernization business unit.

Key Responsibilities
  • Develop and execute go-to-market strategies to drive growth and revenue
  • Lead the development of audience and persona frameworks to inform content strategy and demand programs
  • Collaborate with cross-functional teams to understand alternative market solutions and inform product strategy
  • Craft strategic messaging and content to articulate unique value and resonate with target audiences
  • Evolve high-impact product launch strategies to improve market and customer impact
  • Equip the business with market insights and competitive positioning to inform sales and marketing efforts
Requirements
  • 5-7 years of experience in a B2B software product and/or solution marketing role
  • Proven track record of developing compelling messaging and unique value propositions
  • Experience leading sales enablement strategies and managing multiple cross-functional priorities
  • Proven expertise in advanced data analysis and market research
  • Experience engaging with analysts and leveraging research to shape messaging and GTM strategies
What We Offer
  • Extensive paid time off programs
  • Healthcare coverage options
  • Retirement savings with matching contributions
  • Life and disability coverage
  • Leadership and skills training opportunities

Rocket Software is committed to creating a diverse and inclusive workplace environment where every employee can thrive. We are an equal opportunity employer and welcome applications from diverse candidates.



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