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Marketing CRM Administrator

2 months ago

Fort Lauderdale, Florida, United States Broward College Full time
Job Summary

This is a full-time temporary position at Broward College. The Marketing CRM Administrator will manage the marketing segment of the College's CRM by building, implementing, and maintaining automated recruitment campaigns for prospective students in Salesforce Marketing Cloud Account Engagement (formerly Pardot).

Key Responsibilities
  • Manage and implement CRM marketing campaigns to encourage application conversions from marketing leads.
  • Oversee design and delivery of communications with prospects through Engagement Studio: develop campaigns, write/edit copy, create assets, test, deploy, measure, and optimize.
  • Manage marketing personas and marketing-specific journey, aligning to existing student lifecycle.
  • Analyze touch points with the College while maximizing prospect student outreach opportunities.
  • Assess, map, streamline, and maintain the college's marketing-facing business processes.
  • Build relationships with stakeholders to align and establish a common vision and strategy.
  • Ensure the CRM solution meets college and departmental business objectives.
  • Build custom reports and dashboards.
  • Prioritize business goals to align with organizational targets.
  • Collaborate with cross-functional teams to build and implement holistic, automated integrated multi-channel campaigns to reach prospective students, in coordination with marketing enrollment strategy.
  • Run and optimize multi-channel campaigns (email, SMS, web).
  • Interface with cross-functional teams, including IT, Student Services, and Academic units.
  • Maintain data integrity, oversee the college's marketing database: list development and management, segmentation, acquisition/import, data cleansing/dedups, content and contact strategy, lead management.
Requirements
  • Bachelor's degree in IT, Marketing, or related discipline.
  • An equivalent combination of experience and education may be considered.
  • Six years of relevant experience.
  • Experience in direct and digital marketing, ideally in higher education.
  • Experience implementing and maintaining a CRM, ideally in higher education.
  • Experience using Salesforce, Salesforce Marketing Cloud Account Engagement (formerly Pardot).
  • Experience in an end-user support role.
Preferred Qualifications
  • Ability to drive a proactive automated campaign strategy to ensure the success of a multi-phase implementation while adapting to changing needs at the College.
  • Ability to interact and effectively communicate with colleagues and peers with varying technical skills.
  • Strong analytical, project management, data management, and support skills.
  • Effective time management, organization, and leadership skills.
  • Ability to create workflows to automate routine CRM-based tasks and streamline business operations.
  • Ability to be process-oriented and detail-oriented.
  • Requires application of professional theories to conduct analytical/problem-solving and technical skills.
  • Requires knowledge of multiple technology environments, programs, languages, etc. HTML/CSS a plus.
  • Ability to manage own work and set priorities, schedule work activities, allocate resources and provide appropriate feedback.
Competencies
  • Supervision & Results Orientation
  • Works collaboratively with peers and management
  • Innovation & Creativity
  • Contributes to the planning and implementation of creative ideas to move the organization, processes, and systems forward
  • Models inclusive excellence through specific actions that support the College's mission in the recruitment, hiring, and retention of talented and diverse faculty and staff
  • Continuous Improvement & Quality Service Orientation
  • Demonstrates awareness for potential or actual problem areas of the work unit, works closely with peers and management to implement successful solutions. Fosters an environment of respect, dignity, and compassion that affirms and empowers all of its members (students, faculty, staff, outside organizations, others you provide service to) while striving for the highest ethical standards and social responsibility
  • Resource Management & Technology
  • Organizes and manages resources to bring about the successful completion of specific project goals and objectives. Ensures the effective use of college resources during project implementation