Social Media Marketing Manager
4 weeks ago
About the Role:
The Social Media Marketing Manager position at IGEL Technology GmbH is a critical resource in creating meaningful engagements to drive pipeline via social media and search-engine marketing routes to market. This role is responsible for planning, executing, analyzing, and optimizing all social and search marketing activities to achieve pipeline goals.
The primary goals of this position are to increase awareness and drive demand for IGEL's products and solutions. The Social Media Marketing Manager will work closely with IGEL PR, field and channel marketing, and the product marketing team.
Key Responsibilities:
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI
- Generate, edit, publish, and share engaging content daily
- Monitor SEO and web traffic metrics
- Collaborate with other teams to ensure brand consistency
- Communicate with followers and respond to queries in a timely manner
- Oversee social media accounts' design
- Suggest and implement new online programs to develop brand awareness
Requirements:
- Marketing or related degree with 3+ years of hands-on experience
- Extensive knowledge of SEO, SEM, and Social Media marketing
- Demonstrated marketing skills and ability to deliver measurable results
- Working knowledge of CRM and marketing automation tools
- Ability to travel (~20%)
We Offer:
- Health, dental, vision, and prescription benefits
- 10 company-paid holidays per year
- 15-20 days of PTO per year
- 401(k) plan with 100% company match
- Monthly home office allowance
- Remote working opportunities and flexible working times
- Employee Assistance Program and Financial Wellness tool
- Company-paid life insurance policy, long-term disability, and short-term disability coverage
- Wellbeing apps, including Rightway, Headspace, and Wellhub
- Training and development opportunities to advance your career
IGEL is an Equal Opportunity Employer:
We want the best available person in every job. Our policy prohibits unlawful discrimination based on color, creed, sex, religion, marital status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, or any other consideration made unlawful by federal, state, or local laws.
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