Digital CRM Marketing Strategist Lead
7 days ago
We are seeking a highly skilled Digital CRM Marketing Strategist Lead to join our team at Response Labs - A Digital CRM Marketing Agency.
Estimated Salary: $120,000 - $180,000 per year
Job DescriptionThis role involves working with cross-functional teams to produce, test, and report upon complex digital CRM marketing initiatives for clients. The ideal candidate will be able to analyze data to find hidden patterns and insights.
- Strategic owner of digital CRM marketing initiatives for accounts
- Analysis and insight on existing campaigns and projects to optimize performance
- Delivering campaign strategies and implementing adjustments
- Bringing innovative ideas to client campaign strategies
- Analytical thinking and insight into campaign impact and effectiveness
- Research to gain knowledge of client brands, audiences, and outcomes
- Ensuring testing best practices for campaigns
To be successful in this role, you will need:
- 8+ years of experience in CRM and loyalty marketing for enterprise-level brands and organizations
- Extensive experience developing omni-channel go-to market strategies for CRM and loyalty marketing programs
- Experience in digital channels for marketing, including email, SMS, web, paid media, social media
- Experience with marketing technology platforms, such as Salesforce Marketing Cloud, Tableau, Braze
- Experience testing and writing statistically significant tests
- Firm grasp of current and emerging digital CRM & loyalty marketing trends, insights, and tools
- Excellent written and verbal communication skills
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