Marketing Data Strategist

5 days ago


Baltimore, Maryland, United States Warschawski Full time

Role Overview

We are seeking a highly skilled Marketing Data Strategist to join our digital marketing team at Warschawski. As a key member of the team, you will be responsible for analyzing and executing digital marketing strategies, processes, tactics, and measurement for our clients.

Job Summary

The ideal candidate will have exceptional communication skills, incredible attention to detail, and a boundless desire to learn. Experience with monitoring, analyzing, and reporting on digital marketing efforts specifically is a plus.

Key Responsibilities

  • Analyze and interpret large data sets to inform strategic direction of campaigns and initiatives
  • Use research tools such as SEMRush and Sparktoro to collect market, industry, company, and competitor information
  • Sanitize raw data inputs and perform quantitative analysis
  • Create impactful data visualizations and reports using Tableau, Google Data Studio, PowerBI, and/or other data visualization tools
  • Make informed and data-backed campaign recommendations based on collected data
  • Understand client background and needs, including general business strategy, industry issues, products and services, key customers and competitors in the marketplace
  • Self-motivated and independent, but enjoys being part of a collaborative environment
  • Excellent written, verbal, and interpersonal communication skills
  • Ability to nimbly and positively react to tight deadlines and changing priorities
  • Capable of making informed conclusions and decisions based on campaign performance

Nice to Have Experience

  • Facebook Advertising, Adobe Analytics, Google Ads and/or Google Analytics experience or certification(s)
  • Experience with Moz, SEMrush, AHRefs, SpyFu and other related SEM/SEO tools
  • Experience with website tracking implementations utilizing Google Tag Manager and Google Analytics
  • Experience working on an open-source CMS (WordPress)
  • Experience with email marketing (Constant Contact, Listrak, Marketo, HubSpot, MailChimp)
  • HubSpot Certification or Marketo Certification

Salary

The salary for this position is $80,000 - $110,000 per year, commensurate with experience.

Benefits

We offer a competitive benefits package and a great work environment.



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