Search Engine Marketing Expert
7 days ago
We are seeking a highly skilled Digital Marketing Specialist to join our team at Peapod Digital Labs. As a key member of our marketing team, you will be responsible for planning, executing, and managing our overall digital marketing strategy that delivers qualified traffic through paid search channels.
Key Responsibilities- Manage multiple paid search campaigns across Google and Microsoft platforms
- Build, execute, and optimize campaigns to meet and exceed traffic, revenue, and profitability goals
- Develop campaign strategies to grow the bottom line and improve performance measures (conversions, CPA, ROAS, profit)
- Test and implement new account structures, betas, and landing pages
- Drive daily and weekly SEM optimization exercises, including adjusting bid strategy targets, device modifications, negative keywords, ad creative, and audiences
- Craft and implement new ad copy, expand keyword inventory, and perform campaign experiments
- Pilot new account/campaign structures based on industry-standard methodologies and performance results
- Manage and communicate key findings and insights to stakeholders
- Track competition and provide recommendations based on market conditions specific to impression share, top of page rate, ad copy, keyword coverage, and strategy
- Stay up-to-date with industry trends and methodologies, bringing innovation to the forefront of your work
- 2+ years of hands-on experience in managing paid search campaigns (creation, execution, ad copy, optimization, and reporting)
- Experience managing large monthly budgets
- Proficiency in Google and Microsoft Ads (certifications a plus)
- Experience with Smart Bidding, Shopping Ads, and PMAX
- Experience in using Google Analytics 4 (GA4)
- Proficient Excel skills (pivot tables, v-lookups, concatenate, etc.)
- Proficient in Microsoft Office
- Deep knowledge in paid search strategy, tactics, and execution
- Experience with SA360 or other bidding platforms
- Strong relationship building and communication skills
- Ability to turn data into actionable insights for stakeholders
- Motivated with an ability to accomplish tasks on time
- Strong attention to detail
- Ability to multitask, work efficiently, and prioritize tasks
- Detailed, strong analytical and problem-solving skills
- Desire to learn and become part of the team
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