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Senior Marketing Executive
2 months ago
Position Overview:
ProSearch is in search of a seasoned Senior Marketing Executive to lead our marketing initiatives. This pivotal role is part of the Senior Management Team, reporting directly to the General Manager and COO, and will oversee a dedicated team of four marketing professionals.
Key Responsibilities:
- Strategic Development:
- Assess and refine the current marketing strategy to align with organizational goals.
- Create and implement a comprehensive marketing plan aimed at enhancing brand visibility, generating leads, and driving revenue growth.
- Conduct thorough market analysis to identify areas for improvement and potential market share expansion.
- Team Management:
- Guide and nurture a high-performing marketing team, fostering a culture of collaboration and innovation.
- Establish clear performance metrics and provide constructive feedback to team members.
- Marketing Channel Oversight:
- Manage all marketing channels, including digital platforms, traditional media, and partnerships with external agencies.
- Ensure effective communication and alignment of brand messaging across all channels.
- Brand Enhancement:
- Strengthen brand identity and reputation across all customer interactions.
- Develop initiatives that distinguish our offerings in the marketplace.
- Data-Driven Insights:
- Analyze existing performance metrics and recommend new KPIs to measure marketing effectiveness.
- Stay informed on industry trends to adapt marketing strategies accordingly.
- Financial Oversight:
- Develop and manage the marketing budget, ensuring optimal resource allocation for maximum return on investment.
- Collaborate with financial leadership to align marketing expenditures with strategic objectives.
- Cross-Department Collaboration:
- Work in tandem with Sales, Service, and other departments to ensure cohesive marketing strategies.
- Provide insights to enhance customer experience and service offerings.
- Customer Experience Improvement:
- Design and implement strategies to elevate customer satisfaction and engagement.
- Gather and analyze customer feedback to drive continuous improvement.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is a plus.
- At least 7 years of marketing experience, with a minimum of 3 years in a leadership capacity.
- Demonstrated success in crafting and executing impactful marketing strategies.
- Strong proficiency in digital marketing, including social media, SEO, and email campaigns.
- Exceptional leadership and team development skills.
- Robust analytical abilities with a focus on data-driven decision-making.
- Excellent communication and interpersonal skills.
ProSearch is committed to fostering an inclusive environment and is proud to be an equal opportunity employer.