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Social Media Advertising Specialist

2 months ago

Chicago, Illinois, United States AbelsonTaylor Group Full time
Job Overview

Summary: Are you driven by the opportunity to influence the landscape of health and wellness? If you aspire to make a significant impact in this field, we invite you to explore this opportunity.

At AbelsonTaylor Group, we offer more than just employment; we provide a mission. Our goal is to elevate brands that contribute to health and well-being. Here, you will find a workplace that aligns with our core values, emphasizing creativity, teamwork, and inclusivity. We aim high and embrace a culture of continuous learning and curiosity, collectively fostering positive change.

We are currently seeking a Paid Social Analyst to spearhead the paid social initiatives for our clients' brands. This role involves the execution of social media strategies and campaigns, along with comprehensive reporting and analysis. You will collaborate with internal teams to ensure that social media efforts are seamlessly integrated with broader marketing strategies.

Key Responsibilities
  • Strategy Implementation: Formulate and execute social media strategies tailored to clients' brands.
  • Paid Social Campaign Management: Launch and manage paid social campaigns across various platforms including Facebook, Twitter, and Instagram.
  • Brand Insight: Demonstrate a thorough understanding of client brands and their target audiences, identifying how social media can effectively engage them.
  • Compliance Assistance: Support the legal review and submission processes for social media initiatives.
  • Ad Launch Coordination: Ensure error-free ad launches through meticulous quality assurance processes.
  • Performance Evaluation: Collaborate with the Marketing Intelligence team to assess campaign performance and provide actionable recommendations.
  • Meeting Participation: Engage in status meetings with internal teams and external partners as necessary.
  • Thought Leadership: Exhibit a commitment to thought leadership by staying informed about trends and developments in the social media landscape.
  • Cross-Functional Collaboration: Work alongside diverse teams to create comprehensive social media strategies.
  • Innovative Thinking: Encourage creative solutions and challenge conventional approaches to achieve objectives.
Qualifications
  • Experience: 1-3 years in paid social media, with a solid understanding of major platforms (Facebook, Instagram, Twitter, LinkedIn, Reddit, etc.).
  • Industry Background: Experience in an agency setting or within the pharmaceutical/healthcare sector is advantageous.
  • Educational Background: Bachelor’s degree or equivalent in marketing, communications, business, or a related discipline.
  • Must possess a friendly demeanor and a good sense of humor.

At AbelsonTaylor Group (ATG), we are passionate about the intersection of science, art, and data. Since our inception in 1981, we have focused exclusively on health, wellness, and pharmaceutical products. We are committed to our mission and to the professional growth of our team members. We embrace diversity and inclusivity, striving to bring together individuals with unique skills and backgrounds to achieve shared goals. All qualified candidates will be considered for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability status, veteran status, or any other characteristic protected by law.