Strategic Media and Advertising Director
3 weeks ago
Job Summary
The Director of American Family Advertising and Media will be responsible for developing and executing a comprehensive advertising and media strategy that enhances the American Family Insurance brand. This seasoned marketing professional will lead the Brand Advertising and Media teams, overseeing their performance and growth, and will have experience leading top-tier creative and media agencies and managing brand activation programs with budgets exceeding $100M.
Key Responsibilities
- Lead the Brand Advertising and Media teams, defining team goals and best practices, managing workflows, and ensuring resource planning.
- Develop long-term relationships across marketing agency teams and partners, providing strategic counsel to enhance project value and impact.
- Collaborate with Integrated Agency Team leads in the development of creative strategies, guide project teams, and ensure the successful execution and delivery of all creative outputs.
- Manage the advertising agency for creative idea development and production, ensuring the delivery of creative assets for broad-based video, social strategy, and content planning.
- Lead the media agency to reach the right audience through a variety of digital and traditional media channels, employing advertising methods throughout the purchase journey.
- Maintain overall control of media plans, ensuring important dates are met and campaigns are delivered on time, maximizing the value of our media investment.
- Review media agency performance and set Indicators to ensure achievement and exceeding of targets while maintaining a positive return on investment.
Requirements
- Noteworthy track record of effective team management.
- Experience in providing customer-driven solutions and service.
- Expertise in developing, executing, and monitoring brand strategies.
- Significant experience in marketing, advertising, or a related field.
- Proficiency in using marketing concepts, strategies, practices, and tools.
- Experience with counseling, consulting, and negotiating to guide strategic decisions across all levels of management.
- Solid knowledge of project management methodologies, practices, techniques, and tools.
- Consistent record of delivering on commitments.
- Proven creative thought partner.
- In-depth understanding of our current products and future concepts.
- Trend forecasting experience.
Benefits
We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families.
Equal Opportunity Employer
We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.
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