Freelance Social Media Marketing Specialist
4 weeks ago
At Saatchi & Saatchi, we're seeking a highly skilled Freelance Social Media Strategist to join our team. As a key member of our team, you will be responsible for the day-to-day operational success of our paid social campaign activations, specifically dedicated to planning and activating paid social advertising strategies for our automotive clients across the US.
Key Responsibilities- Act as primary day-to-day client contact, working as the Most Trusted Advisor to support all client business needs and meet objectives and benchmarks month over month.
- Work with planning and operations teams to ensure all campaigns are seamlessly executed.
- Develop strategic paid social media recommendations in support of client requests that outline platform recommendations, implementation details (placements, formats), success measurement, and timelines.
- Place social media advertising campaigns across Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat based on the approved campaign strategy.
- Utilize advanced targeting strategies to execute complex campaigns, including custom audiences, third-party data, exclusion lists, lookalike audiences, and more.
- Optimize campaign buys to ensure budgets are spent as effectively as possible each month.
- Develop in-depth campaign reports in partnership with the analytics team that outline insights on media delivery, engagement, creative, website traffic, attribution, and key learnings.
- Monitor clients' social media channels, initiate conversations with and respond to engagements and reviews based on established brand and client guidelines.
- Monitor clients' automotive reputation profiles and respond to all client feedback.
- Engage clients for review resolution and provide recommendations on appropriate response.
- Meet with client contacts to review reputation performance, consult on new social media capabilities, and provide recommendations on social media strategies to support business objectives.
- Provide demonstrations of our proprietary social media online management platform and online reputation service packages.
- Other duties assigned.
- 3+ years of professional experience, with a minimum of 2 years of experience with paid social advertising.
- Proficiency with Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat that includes a clear understanding of each platform's core features, as well as a technical understanding of each network's advertising capabilities.
- Proficiency with both Business Manager and Ad Manager dashboards for all core platforms, including ad placement, budget management, pixel creation, offline event sets, and advanced reporting.
- Experience handling large media budgets and developing insights based on campaign results.
- Have strong project management and organizational skills being able to manage multiple projects and campaigns at once.
- Experience campaign tracking and efficiency tools utilizing tools like Sprinklr, Adobe Analytics, Asana, Google Workspace, , etc.
- Facebook Blueprint Media Buying Certification strongly preferred.
- Have a passion for social media, be an avid user, and have a passion to stay in the loop on the latest social media trends, capabilities, and platforms.
- Self-motivated, well-organized, and assertive, with strong analytical and deductive skills.
- Strong interpersonal, written, and verbal communication skills for effective client relations.
- Experience with retail and/or automotive strongly preferred.
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