Digital Media Specialist
6 days ago
We are seeking a highly skilled Jr. Media Specialist to join our team at Paco Communications, Inc. This role will be responsible for implementing and managing campaigns across display and paid social platforms, including Facebook ads, Google ads, and Microsoft ads.
Key Responsibilities:
- Develop and execute media strategies and plans, including creatives, messaging, flighting, budgeting, and KPIs.
- Analyze data and identify trends to achieve maximum ROI in marketing campaigns.
- Collaborate with the Analytics team to create weekly/monthly reports, including analysis for insights, optimizations, and future strategy development.
- Monitor the latest trends in social media, including advertising formats, product updates, new channels, and technologies.
- Optimize campaign buys to ensure budgets are spent effectively.
Requirements:
- Bachelor's Degree in Business, Marketing, Advertising, or related field.
- Strong understanding of reporting dashboards like Google Data Studio and Marketing Cloud Intelligence.
- Media analytics and data analysis capabilities, including Google Analytics and Facebook Analytics.
- Experience managing campaigns in Facebook Ads Manager and Google Ads, including optimization, ad placement, budget management, and advanced reporting.
- Resourceful, curious, and motivated individual with an ability to work independently and in a collaborative team setting.
Preferred Skills:
- Experience working in a fast-paced environment and driving results via conversion-driven media campaigns.
- Strong organizational and analytical skills with an inherent ability to find trends by analyzing large data sets.
About Us:
Paco Communications, Inc. is a dynamic and exciting industry leader, and we are looking for a passionate and collaborative Jr. Media Specialist to join our team.
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