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Agency Marketing Manager

2 months ago

Irvine, California, United States Maricich Health Full time
Marketing Manager Job Description

Maricich Health is a dynamic healthcare branding and integrated marketing agency known for our transformative strategies, innovative ideas, and creative executions. Our team is led by big-brand and big-agency veterans focused on driving impactful work that helps our clients grow while supporting more patients and stakeholders in the process.

We work with major brands across the healthcare ecosystem, including health systems, medical groups, payers, life sciences companies, and other industry players. We specialize in turning the challenges of today's evolving medical marketplace into opportunities to not only help our clients gain market share but also improve the health and quality of life for more patients.

Key Responsibilities:
  1. Prospect Identification and Outreach:
    • Actively identify and market to new client prospects using all available channels.
    • Collaborate closely with our sales and executive team to refine and activate a segmentation strategy for prospect prioritization.
    • Ensure accurate categorization of prospects in our Salesforce CRM system.
  2. Strategy Lead & Opportunity Support:
    • Engage with prospects by developing customized strategic replies for each opportunity.
    • Collaborate with leadership and business development on RFI/RFP responses, introductory meetings, pitch presentations, and proposal documents.
    • Collaborate with agency leadership and internal project management to assemble team members and assign roles/schedules for each opportunity.
    • Align responses with available agency resources and project management priorities.
  3. Lead Generation & Marketing:
    • Oversee strategically aligned agency marketing and sales outreach efforts:
    • Content strategy
    • Social media campaigns
    • PR initiatives
    • Data-driven programmatic campaigns
    • SEM/PPC activities
    • Tradeshows and conferences (including travel and participation)
  4. Analytics & Reporting:
    • Generate monthly and annual reports on business development effectiveness.
    • Analyze marketing spend relative to return within the sales funnel through conversion.
    • Identify areas for improvement in sales and marketing strategies.
  5. Business Segments:
    • Target Hospitals & Health Systems (Consumers)
    • Target B2B Healthcare (Healthcare C-Suite / Managers)
    • Target Medical Device / Health Tech / Life Sciences (HCPs)
    • Target Multicultural Healthcare / Public Health (Medi-Cal / Diverse Audiences)
  6. Strategic Responsibilities:
    • Develop and execute annual strategic business plans aligned with segmentation strategy.
    • Engage internal subject matter experts to support the sales strategy.
    • Lead go-to-market strategies and strategic responses for key prospect/customer meetings.
    • Measure and evaluate strategic implementation against intended results.
  7. Market Research & Analysis:
    • Collect and analyze vertical market research, customer insights, and competitive analysis.

Requirements:

  • Bachelor's degree in marketing, business, or a related field.
  • Minimum 5+ years of experience in marketing/advertising agency or professional services.
  • Healthcare advertising/marketing experience or an existing network is a big plus.
  • Strong interpersonal, written, and verbal communication skills.
  • Proficiency in tools such as PowerPoint, Outlook, Word, Excel, etc.
  • Ability to work a minimum of 16 hours per week part-time.
  • Compensation Range: $60 - $90/hr. (commensurate with experience).