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Senior Brand Marketing Manager

1 month ago

Irvine, California, United States Amazing Seasun Games Full time
{"title": "Senior Brand Manager", "description": "Job Summary

Amazing Seasun Games is seeking a highly skilled Senior Brand Manager to drive innovative brand marketing and product marketing strategy to promote our global brand, licensing, partnerships, events, games, and emerging opportunities.

Key Responsibilities
  • Develop global brand marketing strategies, brand positioning, and budgeting.
  • Develop global creative assets, external partner and agency relationships, and oversee global marketing campaigns.
  • Work closely with other teams within the global publishing department to build brand awareness for Mecha BREAK.
  • Support the development of multi-year franchise roadmaps that are player-focused, maximizing long-term acquisition, engagement, and retention.
  • Contribute to the development of live service marketing and player engagement strategies.
  • Manage relationships with internal and external stakeholders to ensure full team collaboration and alignment against project goals.
  • Be player and channel-first focused, helping to build content plans that deliver the right message, at the right time, and in the right place.
Requirements
  • Minimum of 5 years of experience in a marketing role within gaming and/or relevant agencies.
  • Proven track record of highly creative and imaginative campaigns showing strong results.
  • Experience with both domestic and international marketing campaigns.
  • Experience working on major global gaming and/or entertainment brands with a proven track record of achieving business goals.
  • Ability to leverage quantitative analytic measures, build business cases to support initiatives, and focus on KPI/ROI metrics.
  • Experience in project management, analysis, and the ability to work with multiple teams.
  • Highly effective oral and written communication skills, attention to detail, and presentation skills to executive-level team members.
  • Bachelor's Degree or equivalent experience in the field, MBA a bonus.
  • Chinese Mandarin language skills and experience working with Chinese corporations are a plus but not required.
  • Positive, professional, collaborative, and flexible attitude.
  • Self-starter with little supervision required and willingness to navigate areas of unfamiliarity.
  • Ability to coordinate execution of plans within budget, set timelines, and meet deadlines.
  • Ability to develop, pitch, and execute a marketing plan, working with cross-functional teams to ensure the vision is executed effectively.
  • Ability to manage a team, delegate tasks, and set clear goals to improve the workplace.
  • Experience working in a global environment.
  • Willingness to conduct meetings with the global publishing team based in China at off-hours.
  • Moderate travel is required.
"}