Global Affiliate Marketing Manager

2 weeks ago

Irvine, California, United States iHerb Inc. Full time

Job Summary:

The Global Affiliate Marketing Manager role is a strategic position that will oversee iHerb's global affiliate and referral marketing programs, working cross-functionally with our international teams, product teams, marketing operations, and strategic partnerships teams.

The ideal candidate will have a passion for driving international affiliate program expansion, business development, e-commerce growth, and global online marketing, with a strong understanding of the international affiliate landscape.

Key Responsibilities:

  • Manage iHerb's global performance commission-based affiliate, content, and influencer programs to drive new and existing customer acquisition and growth.
  • Lead new affiliate discovery and recruitment, dormant affiliate activation, and existing affiliate optimization efforts for the iHerb affiliate programs, specializing in key international markets.
  • Execute and implement the global affiliate partner recruitment and optimization strategy, as well as onboarding new platforms for global expansion.
  • Implement the strategic account plan for designated international markets to drive ongoing growth of existing partnerships and increase international brand awareness.
  • Build and maintain strong long-term affiliate partnerships.
  • Serve as a subject matter expert for affiliate marketing and act as a resource to our international marketing teams to deepen market penetration of our performance affiliate business.
  • Forecast and track key metrics, prepare reports on program and publisher performance, and communicate the progress of monthly/quarterly initiatives to internal stakeholders.
  • Collaborate with product and IT teams on integration and new feature development across owned and licensed referral platforms.
  • Evaluate and propose strategic recommendations for paid media to grow the affiliate channel by international market, reporting on opportunity performance and learnings from each campaign.
  • Work closely with marketing operations and creative services teams to align with existing promotional calendar, as well as development of channel-specific creative and promotions.
  • Monitor the incrementality of the affiliate channel for assigned markets, providing reporting to senior management, and adapting strategy to maximize impact of marketing investment.

Requirements:

  • 2+ years of affiliate, performance partnerships, and/or customer referral program experience in DTC e-commerce, with a focus on international markets.
  • 5+ years of experience in digital marketing.
  • Experience in growth-stage e-commerce company, affiliate marketing agency, or digital marketing agency highly preferred.
  • Both a strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into strong marketing strategies, and a highly organized 'doer,' with a data-driven mentality and a bias towards action.
  • Customer-oriented and hyper-analytical, with a positive, entrepreneurial spirit.
  • Proven track record managing and growing international affiliate programs in global networks.
  • Strong understanding of the international affiliate landscape.
  • Exceptional analytical skills with the ability to interpret data and make data-driven strategic recommendations.
  • Excellent communication and negotiation skills with the ability to work cross-functionally and across different cultures.
  • Bilingual professional-working proficiency or native proficiency and advanced cultural understanding of a key international market.

Preferred:

  • We welcome candidates with professional-working proficiency or native proficiency in any major global language.

Equipment Knowledge:

  • Deep knowledge and experience with top affiliate marketing platforms, including Partnerize, Impact, Commission Junction, and Awin.
  • Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred.
  • Proficiency in Excel or Google Sheets, with experience analyzing data and creating detailed reports. Familiarity with data functions, pivot tables, and advanced formulas is preferred.

Experience Requirements:

  • Generally requires a minimum of five (5) plus years of digital marketing, CRM, retention, and/or marketing operations experience, preferably in DTC e-commerce or digital agency environment.

Education Requirements:

  • Bachelor's Degree or equivalent experience preferred.

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