Brand Marketing Director
3 weeks ago
About the Role:
Built on a foundation of innovative thinking, Bilt Rewards is seeking a seasoned Brand Marketing Director to spearhead the development of our B2B brand marketing strategy. This key position will focus on driving awareness and affinity among our key business audiences, including property managers/owners and merchants in our Bilt Neighborhood Rewards program.
Main Responsibilities:
- Develop and execute a comprehensive B2B brand marketing strategy to drive awareness and affinity among key business audiences.
- Leverage events, content, and operations teams to develop and execute campaigns that further Bilt's narrative.
- Develop tools for tracking the success of our brand initiatives and lead efforts to iterate once we figure out what works.
- Determine how to best engage partners, including branded swag, events, incentive programs, and more.
- Collaborate with the growth marketing team to develop an efficient ads strategy targeting partners and prospective partners.
- Work closely with content and influencer teams when necessary to create B2B-focused content.
Requirements:
- Bachelor's degree is required.
- 5-7+ years of experience in marketing strategy, preferably with hands-on experience building and growing B2B brands.
- Strong understanding of brand strategy and creative campaigns.
- Ownership mentality with a bias for action and thrive in a fast-paced environment.
- Collaborator and strong cross-functional team player with a proven track record of gaining alignment and influence quickly with a diverse group of stakeholders.
- Excellent organizational and project management skills.
What We Offer:
- Competitive salary with a meaningful stake in the company via equity and our performance bonus program.
- Health insurance for you and your loved ones from day one.
- 401k plan with a match.
- Commuter FSAs.
- UNLIMITED PTO.
- Exclusive Employee-only Bilt Points.
- Team Events.
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