Marketing Director

1 month ago


New York, New York, United States SoulCycle Full time
Job Description

SoulCycle is seeking a visionary Marketing Director to lead the brand's marketing efforts in driving customer acquisition, retention, loyalty, and brand relevance. This role requires a strategic marketing leader who is creative and data-driven, can be a player coach and has a record in developing a best-in-class marketing department.

Key Responsibilities:

  • Develop and execute marketing strategies to maintain SoulCycle's brand position as a cultural mainstay and leading name in the fitness + wellness space.
  • Oversee content creation and storytelling initiatives to elevate the SoulCycle brand through all touchpoints, including social media, CRM marketing, and in-studio experiences.
  • Partner cross-functionally with field leadership, talent management, partnerships, and retail to align marketing strategies with broader business goals.
  • Stay up-to-date on industry and marketing trends to guide and shape future marketing innovation and strategies.

Requirements:

  • 10+ years of experience in marketing, brand, or digital media experience.
  • Proven track record of success in marketing leadership, with expertise in all aspects of marketing communications.
  • Experience in the consumer products and/or hospitality/retail and/or entertainment industries.
  • Demonstrated ability to build marketing talent and develop strong organizational relationships.

Personal Characteristics:

  • Entrepreneurial and innovative thinker with a scrappy mindset around marketing.
  • Creative problem-solver and conceptual thinker with an ability to understand and leverage detail-oriented and analytical issues as needed.
  • Ability to think deeply and qualitatively about business problems, breaking down issues and presenting solutions.

Pay Transparency: $155,000 - $175,000.

Additional Information: For additional information, visit our Career Site: https://www.soul-cycle.com/careers/



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