Public Relations Senior Account Manager
6 days ago
We are seeking a highly skilled and experienced Senior Account Executive to join our Public Relations team in Washington, DC.
As a Senior Account Executive, you will be responsible for managing multiple client accounts and working closely with our PR team to develop and implement integrated communications strategies.
Key Responsibilities:
- Understand the top business objectives of assigned clients and develop strategies to achieve them.
- Exhibit comprehension of the technology and business issues connected to assigned accounts and provide expert advice to clients.
- Track, understand, and brief team members on external issues and events facing the client, including those of competitors.
- Present creative ideas to account teams and clients to keep accounts fresh and secure media placements for press releases, editorial calendar opportunities, and proactive pitches.
- Formulate pitch strategies and produce media communications that demonstrate comprehension of client messages, business, and technology content and salient news angles.
- Manage the creation of targeted media lists and speaking and awards databases.
- Manage the weekly client report ensuring timeliness and accuracy.
- Develop long-term relationships with reporters and influencers.
- Exhibit a broad knowledge of relevant reporters, publications, and opinion influencers related to core accounts.
- Understand and use social media for business, including blogging and social networks.
- Demonstrate a working knowledge of key publication formats and deadlines.
- Possess excellent writing skills and demonstrate a mastery of client relations in approach, tone, and professionalism.
- Counsel clients with confidence around areas of account ownership, such as speaking and awards.
- Understand when to escalate issues or potential issues to the account lead.
- Serve as a strong second on accounts and manage client relations in the account lead's absence.
- Confidently participate in kick-off and in-person client meetings.
- Understand the infrastructure of the agency, including workflow planning and PR plans.
- Develop mastery of REQ's tools and take primary responsibility for using them.
- Regularly network, representing REQ in the PR and tech communities.
To be successful in this role, you will need:
- A four-year college degree.
- 4-7 years of direct public relations, journalism, or marketing work experience or B2B tech experience.
- Excellent written and oral communication skills.
- Interest in the technology industry with digital marketing/social media know-how.
- Experience with social media platforms.
- Exceptional organization and project management skills.
- Ability to multi-task, prioritize, and meet deadlines.
- Initiative to ask questions, pick up the phone, take action, and think ahead.
- Ability to thrive under pressure with minimal direct supervision and adapt to changing circumstances.
- Creative, solutions-oriented thinker with the capacity to approach problems from different angles.
- Proficiency in MS Word, Excel, and PowerPoint.
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