Senior Marketing Automation Specialist

3 days ago


Detroit, Michigan, United States Rock Connections Full time
About the Role

We are seeking a highly skilled Senior Marketing Automation Specialist to join our team at Rock Connections. As a key member of our marketing team, you will be responsible for designing and implementing multichannel marketing and transactional journeys in Salesforce Marketing Cloud.

Key Responsibilities
  • Design and implement multichannel marketing and transactional journeys, and develop testing plans to deliver on business objectives
  • Leverage data insights to inform technical journey and automation design, and campaign development
  • Monitor deliverability, automation and journey performance and address issues as they arise
  • Configure and maintain integrations between Salesforce Marketing Cloud and related source systems
  • Troubleshoot and respond to escalated requests for support and guidance leveraging personal organization skills and "bug" reporting processes
  • Analyze and provide recommendations on campaign performance using key performance indicators from marketing emails, SMS and push notifications
  • Ensure the organization is staying in compliance with the CAN-SPAM, CCPA, and CTIA laws and take the appropriate actions when needed
  • Collaborate with cross-functional teams providing technical leadership and direction to influence multi-channel journey design
  • Be a leader in leveraging company approved AI tools to innovate, drive efficiency and optimization
  • Mentor others on the team, be a champion for continued development, and delegate responsibilities when needed
  • Partner with leadership to determine strategic initiatives for the team and stay up to date on industry trends and tooling
About You

We are looking for a highly skilled and experienced Senior Marketing Automation Specialist who has a strong background in marketing technology, growth strategy, or related roles. The ideal candidate will have:

  • 5 years of experience in marketing technology, growth strategy or related roles
  • Proficiency with Salesforce Marketing Cloud or similar marketing automation platforms
  • Expert-level understanding of email marketing principles, email deliverability, industry best practices and engagement metrics with demonstrated proficiency in MarTech analytic tools
  • Proficiency with Short Message Service (SMS) principles, best practices, engagement metrics, and compliance
  • Proficiency writing SQL, Python or a related language for data querying, analysis, segmentation or audience building
  • Analytical skills with the ability to interpret data and insights to make data driven decisions
  • Deep understanding of email security protocols (SPF/DKIM, DMARC), CAN-SPAM, GDPR, CCPA, CTIA or other email or SMS compliance laws
  • Advanced communication, problem solving and interpersonal skills, with the ability to collaborate and technical lead projects effectively across teams
What We Offer

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and experienced Senior Marketing Automation Specialist looking for a new challenge, please submit your application.



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